Up until recently, discovering under-the-radar brands often meant putting in hours of research before traveling to a far-away place just to find something that nobody else back home would have. But now, unearthing a new label can take just minutes — all without leaving the comfort of your own couch.
Enter: Tictail. A platform for discovering emerging brands, the Stockholm-founded retailer-come-online-community is filled with thousands of brands you’ve never heard of before but are totally fashion-forward. With an ultra-curated selection of labels like Peet Dullaert, a modern, Netherlands-based ready-to-wear brand; ZL by Zlism, a Hong Kong-based streetwear brand that sells gender-agnostic clothing; and Bresma, a handmade jewelry line sold out of Paris, Tictail is basically the Etsy of Sweden, but with way fewer needlepoint patches.
But because shopping a hundred-thousand labels or so can be a tad intimidating, to get you started, we found 15 summer essentials from Tictail that nobody else will have. Rejoice! The next time someone stops you on the street to ask you where your outfit’s from, you don’t have to say, “Oh, it’s just Zara,” under your breath.
Originally posted on StyleCaster.