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![Gabrielle Union has teamed up with husband Dwyane Wade to launch a baby care line. The Proudly range was inspired by the couple’s daughter Kaavia and was made for babies with darker, or melanated, skin tones. Gabrielle, 49, and Dwyane, 40, pose with the three-year-old girl as they promote the collection. "These products are meant to fill a gap for parents of color, like ourselves, by offering them intentionally developed formulas that put our children’s needs at the core,” actress Union and basketball star Wade said in a statement. “Our hope is that for the first time ever, parents of children of color don’t need to spend money on products that aren’t effective or worry about what might irritate their children’s skin. We’ve done the work so they don’t have to.” The Proudly products available are the Gentle Body Wash in lavender chamomile, the Hydrating Baby Lotion in lavender chamomile, Nourishing Oil, All Over Balm and Gentle Touch Baby Wipes. Each product is priced less than $12 USD and is available for purchase on the Proudly e-commerce site from April 12. According to the U.S. Census Bureau, as of 2015, 50.2% of babies born in the US have one parent of color. However, historically, no baby brands have been squarely focused on this community of children. The products have been co-designed with dermatologist Dr Naana Boakye. “It was incredibly important to the whole team that these products would include thoughtfully studied and selected plant-based moisturizing ingredients to take into account the unique needs of melanated babies,” Dr Boakye said. “Our mission is to elevate and celebrate children of color of all shades and to support diverse families with a baby care line that is made specially for them,” said Pam Cholankeril, president of Proudly. Editorial usage Credit - Courtesy of Proudly / MEGA. 12 Apr 2022 Pictured: Gabrielle Union, Dwyane Wade, daughter Kaavia. Photo credit: Courtesy of Proudly/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA847506_001.jpg) [Photo via Mega Agency]](https://www.sheknows.com/wp-content/themes/vip/pmc-sheknows-2020/assets/public/lazyload-fallback.gif)