The 12 Best Baby Subscription Boxes for the New Parent

by Claire Gillespie
Feb 9, 2018 at 11:00 a.m. ET

For new parents, a baby subscription box is the gift that keeps on giving. And that applies whether they're ordering one for someone else or for themselves. (They've just welcomed a baby. They deserve a million boxes of treats.)

The options are endless. Want a box of diapers and wipes delivered to your door every month? No problem. Looking for baby toys to nurture your tot's development through play? Done. Planning to start a stellar library for your little bookworm? Sure thing. Or maybe you're just into the idea of getting a few surprises to inject a little fun into your parenting journey. Yep, there's a box for that too.

With so many baby subscription boxes to choose from, it can be a little daunting to know where to start. So here are some of our top picks, whatever your wish list/budget/diaper supply situation — and they all get the thumbs-up from parents, of course.

1 /13: The Story Box

1/13 :The Story Box

It's never too early to encourage a love of books. And reading to your kids isn't just good for them; reading to babies actually makes you a better parent. Make it super-simple to get into the habit by signing up for The Story Box, which delivers kids books every month. The board books package, perfect for kids up to 2-1/2 years old, includes two sturdy board books per month and a guide for parents.

Book subscription, starting at $14.99 (plus shipping) per month at The Story Box

2 /13: Ecocentric Mom

2/13 :Ecocentric Mom

For the parent who wants to raise a tot without wrecking the planet, Ecocentric Mom provides a "monthly care package to support well-being in motherhood." Each box contains four to five organic, natural, nontoxic and non-GMO products and accessories with a minimum total retail value of $45 tailored to your stage of motherhood, from pregnancy through preschool. 

Eco-friendly mom care package, starting at $26 per month at Ecocentric Mom

3 /13: Healthiest Baby

3/13 :Healthiest Baby

Formerly 21 Bundles, Healthiest Baby also focuses on only the eco-friendliest of products, from diaper cream to teething aids. Subscribers receive a monthly box of five to nine full- and travel-size all-natural, toxin-free products specifically for your month of pregnancy or the age of your little one. 

Eco-friendly baby products subscription box, $39.99 per month at Healthiest Baby

4/13 :Bluum

We can’t tell you what you’ll get in the Bluum subscription box because part of this company’s selling point is the element of surprise. What we can tell you is that each box contains at least four items chosen from what the brand touts as “new toys, books, innovative gear and awesome finds for parents." It's all curated for your child’s age and stage and has a total retail value of at least $45. You can take a sneak peek at your selected box via email each month and grab the chance to order another box while supplies last. Your box selection is announced by the 1st of each month, and your child’s box ships on or around the 9th. Choose from a monthly plan ($34 billed monthly), a six-month plan ($186 billed every six months) and a 12-month plan ($348 billed yearly). 

Subscription box, prices vary based on plan type at Bluum

5 /13: BabyGap OutfitBox

5/13 :BabyGap OutfitBox

There’s a Gap on every corner these days, and now there can be a BabyGap OutfitBox at every door. All you have to do is give the baby’s age, sex and personal style (as if that exists — babies are either “classic,” “fun” or “surprise me,” apparently) and BabyGap will send an OutfitBox every three months. Each box contains six curated mix-and-match garments for the little one with a $100 value. And each box only costs $70 — so you do the math. 

Personalized OutfitBox, $70 at BabyGap

6 /13: The Honest Company

6/13 :The Honest Company

The Honest Company, the brainchild of actor Jessica Alba (also mom to three actual children), offers subscription boxes for so many practical baby needs. Choose from a diapers-and-wipes bundle, an essentials bundle of personal care and home-cleaning products, an organic infant formula bundle and a health and wellness prenatal bundle. Unlike most other subscription box services, you're charged per bundle, not per month. 

Themed bundle, starting at $35.95 at The Honest Company

7 /13: Hoppi Box

7/13 :Hoppi Box

If you want to help your child develop through play, the Hoppi Box provides expert-picked toys for each stage, from 0 through 3 years old. Inside each box, you'll find three to five full-size, top-quality toys to encourage learning and nurture development. A new box shows up in March, June, September and December with a choice of two payment plans: the quarterly prepay Plan ($75 per box plus free shipping) or the annual prepay plan ($66 per box plus free shipping.)

Toy subscription box, prices vary based on plan type at Hoppi Box 

8 /13: EverydayHappy

8/13 :EverydayHappy

EverydayHappy focuses on premium eco-friendly diapering products and family essentials. The Diapers +Wipes Membership (up to 270 diapers and wipes per kit) starts at $39 per month. The Ultimate Family Membership bundle includes face and body lotion, laundry detergent, hand soap liquid, diaper care cream and shampoo and body wash (all hypoallergenic, vegan, naturally nontoxic and tear-free) as well as diapers and wipes. That's a lot of stuff for only $89 per month.   

Eco-friendly subscription box, prices vary based on box type at EverydayHappy

9 /13: IncrediBundles

9/13 :IncrediBundles

A one-stop shop for baby bundles, IncrediBundles offers every type of bundle under the sun — diaper bundles, learn-and-grow bundles, book bundles, bath bundles, sleep bundles and organic bundles. All items arrive in reusable storage containers (of which parents can never have too many) and are approved by parents (peace of mind also very useful). You can choose from a three-, six-, nine- or 12-month subscription for the ready-made bundles or create your own from the huge range of products for a great custom gift. (Speaking of gifts, a year of diapers will set you back $719 but is possibly the best thing you can give a new parent.) 

Subscription box, prices vary based on plan and box type at IncrediBundles

10 /13: Lillypost

10/13 :Lillypost

Lillypost is a subscription box with a personal touch: Each of the books and other children’s goodies are hand-wrapped (you know your tot may appreciate the wrapping paper as much as what’s inside) and contain a special note and stickers. The best option for babies is the board book box, designed for ages up to 2 years old; then you can move onto the picture book box when your child is ready. There’s also a mixed book box perfect for families with kids at different reading stages. One-, three- and six-month plans are available. As a feel-good bonus, Lillypost donates one book to a child in need (via literacy-based charities) for every box that is purchased. 

Book subscription box, starts at $26 at Lillypost

11 /13: All The Fluff

11/13 :All The Fluff

If you're a cloth-diapering mama (or know someone who is) the ideal baby subscription box is All The Fluff from CrateJoy. A hand-picked cloth diaper will wind its way to your door every month together with two other goodies for either you or your tot (previous treats include a keychain holder and a hand-knit baby hat). But the best part is that All The Fluff is owned by a WFHM (work-from-home mom) — so you're supporting the sisterhood as well as giving your babe's butt the very best. 

All The Fluff subscription box, $21.95 per month at CrateJoy

12 /13: LuliBox

12/13 :LuliBox

We’re not sure if Prince William and Kate Middleton subscribed to LuliBox when Prince George and Princess Charlotte were babies, but they certainly had their fair share of goodies from Aden + Anais — just one of the companies linked to this baby box subscription service. Besides Aden + Anais' royal-endorsed muslins, bandana bibs and swaddle blankets, these boxes often include Dr. Brown's BPA-free accessories, Erbaviva organic travel baby products and Babyganics diapers and wipes. Boxes come in a choice of three colors — gray, blue and pink — and four sizes. 

Baby subscription box, starting at $50 for four items at LuliBox

13/13 :Pin It!

Pin this for when you welcome your next baby — or, you know, for when your toddler turns terrible two. Mail-order life supplies know no timeline!