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If there were an award for “Hardest to Dress”, tween girls would be the clear winners. They’re too old for cutesy little-girl clothing, but still too young for even some of the outfits marketed to teens. They want to be on top of their fashion game (because let’s face it, the tween years are hard enough without worrying that your clothes are uncool), but as parents, we’re still the ones ultimately making the choices — i.e., the folks with the wallets. And there just aren’t that many options out there that can satisfy both parties.
Finally, clothing retailer Maurices has heard the pleas of frustrated parents of equally-frustrated tweens. They’ve just unveiled their tween girls’ clothing brand: Evsie. It’s grown up enough to feel sophisticated, yet still young enough to make them look … well, not 16. The pieces they’ve introduced are absolutely adorable, and better yet, affordable.
“Evsie makes her feel confident, stylish, and happy to be doing exactly what she loves to do freely and wholeheartedly. Evsie is fashion tailored for tweens with comfort-conscious apparel made for movement and ease,” says Maurices in a press release. So whenever they vacillate between little-kid and big-kid pastimes as tweens do, Evsie has them covered — literally.
We’ve pulled together a few of our faves from the collection and we think you — and your tween, yay! — will love them just as much as we do.
Floral Smocked Tank Top
This soft, stretchy smocked tank is the epitome of breezy summer style — or it can be worn under a cute cardigan when the weather is still on the springlike side. (It’s also available in an ecru floral pattern!)
Denim Dolman Romper
Also available in white and pink, this cute and trendy romper is made of high-stretch denim and has functional pockets!
Cut Out Graphic Tee
The cut of this shirt is what elevates it from an ordinary graphic tee to a trendy statement piece. It has a vintage flair, and a cutout detail in the back makes it feel a little more grown-up.
Girls Ombre Joggers
Not gonna lie — we wish these super-cool, soft coral ombre joggers came in our size too.
Lace Trim Tank Top
If pretty pastels aren’t your tween’s vibe, darken things up a bit with this dark gray lace trim tank — it’s detailed without being “ruffly.”
Ripped Denim Short Overalls
The overall trend is back in a big way! This summer-ready, light wash denim pair is perfectly distressed for a cool, lived-in look. There are white ones, too!
The lightweight fabric and open front style of this crochet kimono makes it the perfect choice for layering over a tank. (It also comes in a pink and blue floral print to make an extra statement!)
Lace Hanky Hem Dress
From the lace-detailed front to the eye-catching hemline, the Lace Hanky Hem Dress is going to be a definite hit with your tween. It can be dressed up or kept casual … and it comes in three colors!
Henley Smocked Cami
This tie-dyed smocked cami is like a splash of sunshine (and it’s also available in a solid coral color!).
Solid Ribbed Cinched Front Tank Top
A simple statement piece, this tank (also available in coral and white!) has just enough detail to be a standout — yet those details aren’t bows or ruffles to make it look like a little kid’s shirt.
Solid Lace Flutter Top
Pair this solid lace top with some distressed jeans for a laid-back vibe that’s both polished and casual.
Mid Rise Ripped Boyfriend Jeans
Who needs a boyfriend when you’ve got the perfect pair of boyfriend jeans? Choose between this bleach-wash or a medium-wash option for the ultimate casual look. As a bonus, the waistband is adjustable!
Cinched Side Tank Top
The supersoft fabric, cinched side detail and beautiful ombre effect will make this trendy tank a piece that your tween will wear over and over again.
Crochet Flutter Sleeve Top
The breezy boho style and airy colors of this crochet flutter sleeve top pair perfectly with distressed jeans.
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