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Nowadays, teens know just about everything regarding creating the perfect makeup look, thanks to TikTok. The app displays video after video with product reviews, makeup tutorials, hacks, and more, which means they’ve probably been asking you to buy their favorite TikTok -famous beauty products for them to duplicate the looks at home.
Truthfully, diving headfirst into the world of makeup with your teen can be quite daunting (and expensive) for parents. Thankfully, many of the makeup brands that are popular on the app are both budget-friendly and age-appropriate, making the transition into this new stage as seamless as possible. And, chances are they’ll find a way to save up and buy the makeup they want, so at least this way you can have a say in what (and how much) makeup they begin using.
With all the options available now, it can be a bit overwhelming heading into a store to purchase makeup or skincare for the first time with your teen. There are brands that’ve been around for years—and that you yourself probably used as a teen–along with newly launched brands like Item Beauty and Morphe 2. However, there’s no need to worry—we did the legwork for you and narrowed it down to ten makeup brands that both you and your teen will adore.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Nordstrom is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
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Kylie Cosmetics
Image Credit: Kylie Cosmetics Kylie Cosmetics is a “must-have” when building your teen’s makeup collection. The line has some of the best lip kits that are easy to apply and don’t take long to smooth across lips. We recommend snagging the Matte Lip Kit in the shade Kisses from Nordstrom — an exclusive to the retailer. The kit comes with one liquid lipstick and a lip liner, which makes the perfect duo.
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Morphe 2
Image Credit: Morphe 2. Your TikTok-loving teen definitely knows who Charli and Dixie D’amelio are —and has probably begged you for makeup from their line, Morphe 2. Each product was created for younger teens who aren’t necessarily into heavy makeup looks and includes a barely-there skin tint, lip oil, and more, along with some skincare. It’s great for those who aren’t into heavy makeup or are making their foray into beauty for the first time.
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Unicorn Glow
Image Credit: Unicorn Glow. Unicorn Glow is the next cruelty-free K-Beauty brand that you need to drop on your teen’s radar. It offers fun and affordable makeup that’s ridiculously easy to use for any skill level. All of the glow-worthy options allow for self-expression and enhance your teen’s inner beauty for the most confident look.
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Rare Beauty
Image Credit: Rare Beauty Meet your teen’s (and your) new favorite makeup brand that you’ll find yourself purchasing every time you pop into Ulta or Sephora. The brand, which was created by Selena Gomez, offers products that will instantly become your go-tos due to their incredible formulas, beautiful, accessible packaging, and wide selection of shades.
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Florence by Mills
Image Credit: Florence by Mills. This clean, cruelty-free brand was created by Millie Bobbi Brown, a Gen-Zer herself and star of Stranger Things, as a way for teens to love and express themselves through beauty. Its makeup products range from gorgeously hued cream blushes to highly pigmented eyeshadow palettes with price tags all under $30. Every product also features adorable packaging and can be used in looks that are appropriate for everyday or special occasion wear. Also: The brand has a wide range of amazing skincare products that are equally as great.
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Kaja
Image Credit: Kaja. Chances are your teen has raved on and on about Kaja’s super popular heart-shaped blush or eyeliner stamp, but the K-beauty brand has tons of other fun makeup products, too. The best part? Every product is super user-friendly, making it perfect for first-time makeup users.
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Alleyoop
Image Credit: Alleyoop. Truth be told, there’s no need for a million steps in your teen’s skincare or makeup routine, which is precisely why Alleyoop was developed. Each product in the line is intended to be multi-use, making makeup applications super simple and saving you time and money in the process. Grab their multi-tasking makeup brushes, blush, bronzer, and highlighter compact, or a beauty starter kit for a teen who’s looking to dip their toes into the makeup world.
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Benefit
Image Credit: Benefit. While it’s not necessarily new or made just for teens, Benefit Cosmetics will always be a staple for incredible brow products. It’s a tried-and-true pick for anyone who wants products that are worth every penny—and it’s a favorite of teens everywhere. Snag their Gimme Brow Volumizing Eyebrow Gel, 24-Hour Brow Setter Clear Brow Gel, and Brow Microfilling Brow to give your teen all the essentials they’ll need to create brows that wow.
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e.l.f. Cosmetics
Image Credit: e.l.f. Cosmetics Head to Amazon to stock up tons of affordable picks from e.l.f. cosmetics. While the brand has been around for quite a while, it has recently been making ways with Gen-Z all over TikTok with a whole slew of viral skincare and makeup products. Everything is priced under $15, too.
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Fenty Beauty
Image Credit: Fenty Beauty. Rihanna’s makeup brand is nothing short of perfection, so prepare for your teen to fall in love with every single product they try. You can’t go wrong with any of their makeup products, but Gloss Bomb Universal Lip Luminizer and the Eaze Drop Blurring Skin Tint are game-changing. You can also grab them a set of minis if they aren’t sure what shades are their favorite yet.
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Maybelline
Image Credit: Maybelline. Your makeup-loving teen will think you’re the coolest after you snag them some of the products they’ve been seeing all over their for you page. The products are all super affordable and can be easily bought at your local drugstore, which is a win-win for everyone.
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ITEM Beauty
Image Credit: Kaja. Item Beauty, a creation by TikToker Addison Rae, fills the gap in young adult skincare and makeup with a line that helps teens feel their best by enhancing their natural beauty. Each product is vegan and cruelty-free and features no harsh ingredients within its formulas, so you can rest assured that your teen isn’t putting any of the bad stuff onto their skin. And, many of the products (aside from the sets) are all under $20, too.
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