The traditional businesses that make people famous — movies, music, fashion — aren’t usually long-term prospects for most. Even the most successful actors and pop stars either age out of leading roles or begin to tire of the bright lights-biz. This is all the more true when they become parents. That’s why we think the biggest trend in Hollywood is the pivot to lifestyle, food, and fashion brands, in particular lines for babies and kids.
Just a few years ago, we were scratching our heads at the idea of Jessica Alba making diapers — of all the unglamorous products! But then our mom friends lent us Honest Company diapers after a blowout, and we all realized, hey, she’s got something here.
Fast forward to today, when our closets and pantries are filled with products from the likes of Kristen Bell, Shay Mitchell, Jessica Simpson, Jessica Biel, and now, billionaire mompreneur Kylie Jenner with her Kylie Baby line. Our best guess as to why these products prove successful? These women are smart, they have money to invest, and because they have reputations to uphold, they really care about what they put their name behind.
We sifted through our favorite brands backed by — and founded by! — celebrity parents and put together this list of all the things we’ve either bought ourselves or are putting in our carts right now.
This story was originally published in May 2020.
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