The traditional businesses that make people famous — movies, music, fashion — aren’t usually long-term prospects for most. Even the most successful actors and pop stars either age out of leading roles or begin to tire of the biz. This is all the more true when they become parents. That’s why we think the biggest trend in Hollywood is the pivot to lifestyle, food, and fashion brands, in particular lines for babies and kids.
Just a few years ago, we were scratching our heads at the idea of Jessica Alba making diapers — of all the unglamorous products! But then our mom friends lent us Honest Company diapers after a blowout, and we all realized, Hey, she’s got something here.
Fast forward to today, when our closets and pantries are filled with products from the likes of Kristen Bell, Shay Mitchell, and Jessica Simpson. Our best guess as to why these products prove successful: These ladies are smart, they have money to invest, and because they have reputations to uphold, they really care about what they put their name behind.
We sifted through our favorite brands backed by celebrities and put together this little list of all the things we’ve either bought ourselves or are putting in our carts right now.
Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes.