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25 Must-Have New Baby & Kid Products for 2020

There’s perhaps one way in which our pre-pandemic parenting lives are reflected in our current home-all-day-with-all-the-kids fiascos, and that’s this: Quarantine or not, kids require stuff, stuff and more stuff. Actually, as many of us are learning belatedly, parents might even need more baby stuff to survive being home with said babies 24/7 during quarantine. Then there’s the fact that our drive to give our babies the best start in life possible makes it easy to say, “I need that!” while online shopping these days.

Lucky for us, the Juvenile Products Manufacturers Association (JPMA) annual Best in Baby show, normally a live expo, decided the show must go on and held its baby product extravaganza virtually this year, so we didn’t have to miss out on all the latest in baby and child gear. This year’s “show” featured new wares from more than 70 companies and gave out awards to several products for innovation.

So whether you’re making a registry for your first kid, or you’ve got a starting basketball lineup already growing up under your roof, this list is worth a look. There’s sure to be at least one thing that will make you want to click “add to cart.” Many of these products won a JPMA innovation award, and some are even invented by our fellow parents — who saw a problem in their own lives and decided to meet the need. There are strollers and wagons that shape-shift like something straight out of Transformers. There are kids accessories that are pure entertainment (I’m looking at you, Frozen sunglasses), as well as equipment that could radically improve a parent’s quality of life (um, hands-free baby gates, where have you been all my life?).

Read on for our favorite picks of the bunch — from intriguing problem-solvers to tried-and-tested baby safety lifesavers to just plain cute and fun.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale and the retailer may receive certain auditable data for accounting purposes. 

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