As more parents raise gender-neutral children — or, at least, expose their children to non-binary gender cues like hairstyles and character traits — it only makes sense for millennial parents to introduce their little ones to gender-neutral clothing.
We’re not talking pink dresses on boys here (although those are amazing, too); rather than gender-nonconforming clothing that subverts traditional gender-presentation roles, gender neutral clothing is just that: neutral. Sartorially neutral shades like grey, yellow, and white reign, and androgyny is king/queen. Gender-neutral (AKA unisex) clothing aims not necessarily to challenge gender stereotypes, but to avoid them altogether. This is an especially important feature for parents who want to teach their children from birth that there’s no such thing as a “boy color” or a “girl toy.”
Particularly in children’s clothing, we often see stereotypical gendered imagery everywhere from pajamas to everyday attire. Seemingly innocuous messaging can take a turn for the weird — if not downright damaging — when sailboats and dinosaurs are only printed on “boys’ wear” while florals and rainbows are only printed on clothing “for girls.” Subconsciously, fast-fashion retailers are imposing passivity on girls and (often toxic) masculinity on boys, and we are not here for it.
Thankfully, there are plenty of chic clothing brands working to change that. Add the must-have unisex pieces ahead to your kids’ wardrobe this fall for ultimate comfort and ease — no stereotypes necessary.
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