In the 1940s and 1950s, it was tough to find a Black doll — let alone a multiracial doll — that reflected the true beauty of Black kids and women. And finding the very best, most realistic Black dolls out there? Fat chance. In fact, studies conducted by Mamie Phipps Clark and Kenneth Clark during that time period revealed that both Black and white children favored white dolls over Black dolls and even viewed white dolls as more beautiful.
Recognizing that something needed to be done, a woman named Sara Lee decided to create Black baby dolls that truly represented Black girls. These dolls were in stark contrast with other dolls of the time — witch were either stereotypical representations or simply darker versions of white dolls. Lee even called on anthropologist and writer Zora Neale Hurston (yes, the acclaimed author of Their Eyes Were Watching God and Barracoon) to ensure she got it right. Hurston’s input led to the creation of the Sara Lee doll, one of the first realistic-looking Black dolls in the U.S. After they settled on a design, they still needed to determine the skin color for the doll. So Hurston and several other Black leaders (including sociologist Charles Johnson and baseball player Jackie Robinson) decided it would be best to market four different dolls — siblings — with varying facial features, hair and skin tones to display the diversity within the Black community.
Today, 70 years later, the diversity of dolls available to kids of color has expanded to include dolls that are Black, Brown, multiracial, and more. However, there’s still more to be done. For example, in 2017, Krystal Kay decided to create custom dolls for Black girls and women because most of the dolls she saw in stores didn’t reflect the full body types and natural hair textures of Black and multiracial girls and women.
“Black women are shapely; we’re curvy,” Kay tells SheKnows. “The overall reflection of us from top to bottom, our noses, our lips… Look at some of the historic Black dolls — they’re a mockery that over-exaggerates. We were mocked for years.” Kay’s dolls, on the other hand, reflect the expansive diversity of Black and biracial women — including dolls with albinism, vitiligo and disabilities. Her goal is to represent a new generation of doll makers who are committed to intersectionality: diversity within diversity.
Ahead, you’ll find Krystal’s dolls as well as those of 10 other doll makers that prove Black is beautiful — and that it comes in many forms.