Best mom-preneuers of 2011
They balance motherhood and everything else life has to offer while also running a successful business. Learn more about our favorite mom-preneuers of the year and find out how they do it.
Nora Shultz is the creator of Naturally Nora -- an all-natural line of cake, frosting and brownie mixes. Looking for a natural alternative to traditional options, Schultz headed to the kitchen and started experimenting. Eventually, after dozens and dozens of taste tests from friends and family, Schultz, mother of two daughters, found the right recipes and launched Naturally Nora. Now, three years later, Schultz's products can be found in 30 states at retailers such as Whole Foods and Fresh Market. Naturally Nora baking mixes feature no artificial colors, flavors or preservatives, no hydrogenated oils, and all-natural ingredients. Learn more about Schultz and her products at NaturallyNora.com.
Aileen Chen was concerned about the potential dangers of radiation from laptops, cell phones and other devices on her unborn child. So, she set out to develop a breathable fabric that would guard against radiation. Through a wide network of resources and tons of hard work, Chen found an engineering team to create the textile. Her Belly Armor is a series of maternity apparel -- bands, tees and blankets -- that shield growing babies from everyday radiation. Despite scathing critics and bad press, Belly Armor is succeeding. The company has expanded from the U.S. and now sells to Australia, Korea, Mexico, Singapore, Taiwan and other countries. You can learn more about the line at BellyArmor.com. Belly Armor is available at CVS.com and Drugstore.com.
Elysse Fleece launched Kozzy Bottoms in March 2011 to raise awareness about the benefits of cloth diapers and natural parenting products. Originally, the online shop only sold cloth diapers, but they've expanded their inventory to include diaper covers, inserts, liners, baby care products, children's clothing, hair accessories and more. Fleece is the mom of a toddler and wife of a military man, so it's often difficult to manage family time and Kozzy Bottoms -- but so far, the company has been a success.
Though it's been around since 2003, Name Your Tune continues to achieve greater success every year. When mom-preneuer Candace Alper originally started the company, she was hoping for enough profit to allow her stay home with her daughter a little longer. Little did she know that the company would garner a long list of celebrity clients from Angelina Jolie to Debra Messing and Tori Spelling to Denise Richards. Name Your Tune are customizable sing-along albums for kids that contain songs with your child's name. You can find out more about the company and Alper at nameyourtune.com.
You have probably seen AVA the Elephant at your local CVS store. It's a talking medicine dispenser, shaped like an elephant, that aims to make kids forget about their fears of taking medication. Created by Atlanta mom Tiffany Krumins, AVA the Elephant received a $50,000 investment after Krumins appeared on the ABC entrepreneur show Shark Tank. Though she battled thyroid cancer while trying to get AVA the Elephant manufactured, Krumins is now a cancer survivor and one of our favorite mom-preneuers. Learn more about AVA the Elephant and upcoming products from the company at AVAtheelphant.com.