Will Smith retains July 4 superpowers

Jul 7, 2008 at 12:34 a.m. ET

It's a fail-proof formula: Take one Will Smith vehicle, add an opening Fourth of July weekend, and come up with box office gold.

"Hancock" raked in $66 million over the holiday weekend, bringing the grand total to $107.3 million since it opened last Tuesday. Not bad for an alcoholic, foul-mouthed reluctant superhero who dresses like someone who lives in a cardboard box."Will Smith, Mom, apple pie and the Fourth of July. It doesn't get any better," said Rory Bruer, head of distribution for Sony. "People just so relate to him and the characters that he plays. They totally embraced it as something different, something fresh."Smith has carried five flicks to the number one spot over the Fourth of July weekend, including "Men in Black," "Men in Black 2," "Independence Day" and "Wild Wild West.""'Hancock' did not get great reviews, but it doesn't matter. A guy like Will Smith is arguably the most-bankable star in the world," said Paul Dergarabedian, president of Media By Numbers. "He's utterly likable and he's real, and that permeates from the screen to the audience."The film knocked Disney-Pixar's "WALL-E" down to the second slot, taking in $33.4 million.