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Primary’s Camp Shop Makes it a Breeze to Outfit Your Kids for the Summer

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Whether your kiddos are going off to camp this summer or just hanging out in the neighborhood, one thing is inevitable: they’re gonna need summer clothes. Preferably summer clothes that they can grab themselves, without looking like they deliberately chose the most mismatched top and bottom in their entire drawer. Because it may be summer, but we still want them to look cute, like a modicum of effort was put into their wardrobe choice (even if it wasn’t).

Enter Primary’s first-ever Camp Shop — classic, go-to looks in mixable-and-matchable colors and patterns. Their quick, one-click outfits categorized by camp activity have made it a snap to get kids ready for summertime.

But you don’t have to be a camper to appreciate the ease of this entire line. The beauty of Primary is in its simplicity; no labels, no slogans, just super-soft and durable kids’ clothes that are easy to coordinate and effortlessly cool. They’re pre-washed so you don’t need to worry about shrinkage, and they’re sustainably produced, too!

Primary’s tees, tanks, and shorts are one of our tried-and-true favorite summer collections, with their bright colors and gender-neutral style that are perfect for any and every kid. From everyday outfits to layering pieces, swimwear, underwear, and PJ separates that are cute enough to be worn during the daytime (shh, we won’t tell a soul), Primary has everything your kids need for all the adventures that summertime brings.

Best of all, you can outfit your entire brood of children, from babies to big kids, for a way-reasonable price. If you want to match, they’ve got adult sizes too! And all of Primary’s tees and tanks are 25% off for a limited time, so now is your chance to stock up for summer and still have cash left over for the ice cream truck. Because you know they’ll ask.

Simple Stripes

Available in 5 colors (navy, sunshine, poppy, bubblegum, and green apple), Primary’s striped tees retain their shape and color through wash after wash and are soft, lightweight, and easy to match.

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Primary Kids' Striped Tee $10.50

Primary Adults' Striped Tee $18.00

Solid Shorts

Talk about versatile — Primary’s comfy, go-with-anything shorts are available in not only 9 colors, but 3 styles as well: gym shorts, bike shorts, and track shorts.

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Primary Signature Kids' Gym Short $19.50

Rad Rainbow

Primary has a whole collection of rainbow-striped summer clothes which coordinate perfectly with any of their shorts! We especially love this rainbow graphic tee.

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Primary Rainbow Graphic Tee $13.50

Seeing Stars

In 6 bright and breezy colors and a relaxed fit perfect for play, Primary’s adorable graphic tees are the summer wardrobe staple your kids will grab again and again. Good thing they go with everything!

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Primary Star Graphic Tee $13.50


Sun exposure is no prob with Primary’s UPF 50 swim collection! Each piece, like this long-sleeved rash guard, is bright and easy to spot in the water. They’re soft and stretchy, and have a snug and comfortable fit.

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Primary Long-Sleeved Rash Guard $22.00

We’ve got enough on our minds when the kids are out of school — who wants to put their effort into summer wardrobe planning? Primary is coming in clutch with these easy-breezy outfits, and we can’t click “add to cart” fast enough.

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