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There are lots of exciting things happening at one of the most trusted kids’ clothing brands, Carter’s! Just today, the company announced its partnership with a brand new CMO — that’s “Chief Mom Officer” — celebrity mom of 3, Hilary Duff.
“At Carter’s, we understand what it means to be a parent, better than any other brand, and nobody embodies this spirit more than Hilary Duff,” said Jeff Jenkins, Executive Vice President of Global Marketing at Carter’s, in a press release. “Not only is Hilary talented but she’s also incredibly relatable, as a mom of three who openly shares her parenting journey with her community.”
Duff’s new role is unprecedented at Carter’s; this is the first time the brand has collaborated with a celebrity mom to bring both her parenting expertise and keen eye for style to their design table. Her exclusive capsule collection, Hilary Duff x Carter’s, will release this fall — and it’s going to be adorable. According to Women’s Wear Daily, we can expect to see a lot of neutrals, some plaids, wide stripes, and some pops of color, along with on-trend styles like Fair Isle sweaters, shackets, and paper bag pants. “Honestly, it looks like all stuff that I would wear, all shrunken down in size,” Duff said.
In designing her collection, Duff was sure to choose kid-friendly fabrics, too. “I have three children who don’t want hard pants or itchy sweaters,” she said. (Honestly? Same.) And because Carter’s is known for how easy it makes choosing an outfit and getting kids dressed, the collaboration was a natural fit for Duff, who wanted to simplify the process for moms like her who are “in the throes of motherhood.”
A second collection will follow in early 2023 (you can see more about the design process here).
We eagerly await all the tiny, trendy kids’ clothes in the Hilary Duff x Carter’s collection … but until then, here’s some other big news: nearly the entire site is on sale right now. And we’re not talking a teeny-tiny discount either; we’re talking up to 50% off! Here are some of our favorite finds.
A Week’s Worth of Wardrobe Choices
The only thing we like better than Carter’s extra-soft one-piece bodysuits? Carter’s extra-soft one-piece bodysuits for 50% off. That’s right: you get 7 of these babies for your baby in one sweet deal. (Psst … there’s also a 7-pack of equally adorable prints for boys!)
One, Two, Buckle my Shoe
We are so here for a baby Birk lookalike, and these cute double-buckle sandals fit the bill! Easy to slip on, and they’ll stay put thanks to the strap in the back. Not to mention cute, gender-neutral, and on major sale.
This peach-studded swimsuit boasts SPF 50+ sun protection and long sleeves to guard your baby’s sensitive skin against the elements … but we think the real appeal is in the adorable print and bow details!
This Oshkosh mesh tank is perfect for summer play — it’s breezy and lightweight to allow for maximum airflow, with a trendy camo print (available in 3 colors — and there are matching mesh shorts too!).
Until the Hilary Duff x Carter’s collab drops this fall (don’t worry, we’ll alert you!), we’ll just be over here filling our carts with the cutest kids’ clothes at some seriously enticing prices.