The beauty mogul who is expecting her second child with rapper Travis Scott (the two already share 3-year-old Stormi), started developing the line in 2018, Jenner explained in a press release shared with SheKnows, while striving to find safe skincare products for her daughter. “…It’s been so hard to keep this a secret. I’m so happy it’s finally here!”
Jenner added, “…Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favorites for yours. Bath time has always been our special time together and my favorite part of the day, it’s so amazing for us to now have these products that she helped me create, to make our bath time even more special. I’m so proud of what I have created for Stormi and for all of you to use on your babies.”
According to the press release, the line is “pediatrician-tested, hypoallergenic, tear free, vegan, paraben, sulfate, & silicone free, fragrance free, gluten free, and cruelty free.”
Below, check out four products from the line you’ll want to add to your cart ASAP.
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Kylie Baby’s Gentle Shampoo ($17) is a sulfate-free foamy wash that’s gentle enough for tender baby scalps.
Kylie Baby Gentle Conditioner ($17) makes tiny strands easier to brush and even enhances curls.
Kylie Baby Bubble Bath ($17) is mild enough to fill the tub, notes the brand, for squeaky clean kiddos.
Kylie Baby Moisturizing Lotion ($17) contains avocado oil and sunflower seed oil, gentle enough for sensitive skin baby skin.
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