If Meghan Markle wears something, we’re buying it. We can’t get enough of her royal-approved wardrobe picks — from her flattering and trendy Mother jeans to the eco-friendly Rothy’s flats she wears on repeat. And her maternity style? Equally impressive. One of her favorite brands to wear while pregnant with baby Archie, Hatch, offers elevated maternity basics that aren’t exactly sky-high in terms of pricing, but they’re not exactly Target-level affordable. That is, until now — Hatch is saving pregnant mamas everywhere with its new (and exclusive) The Nines by Hatch Target line, and everything is $40 and under. This is not a drill!
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The Nines by Hatch line is now available to purchase online and in stores (check local store availability online). As expected, things are selling out quickly, so make sure to sign up for the waitlist so you’ll know when something is back in stock. The collection includes 24 ultra-affordable pieces that come in sizes 0-18. Best of all, the line is made for pregnancy and postpartum, so you don’t have to worry about building an entirely new wardrobe when you’re busy being a new mom.
From floral-chiffon maxi dresses that are roomy, yet flattering, to actually cool overalls, this bump-friendly line is anything but frumpy. If you do the math, a maxi dress from Hatch’s site can easily run $328, so you’re basically getting the same thing for around $300 less. So, if you’re a mama-to-be or a new mom, these new solution-oriented pieces are about to become the greatest thing you’ve ever discovered (and your wallet will be very thankful, too).
As if Markle’s stamp of approval weren’t enough to convince you that you need to buy out Target’s inventory of this gorgeous collection, the cult-favorite maternity brand is also loved by other celebs like Jessica Alba, Kate Hudson, and Kerry Washington. And if previous made-for-Target collaborations are any indication (remember that Lilly Pulitzer x Target madness a few years ago?), this Hatch-for-Target line is going to fly out the door.
More collections from The Nines by Hatch will be rolling out later this year, so we’ll make sure to keep you up to date so you don’t miss a thing. Ahead, check out what you can add to your cart right now.
Put some pep in your step with this springy dress, which features an elastic detail in the back so you can wear it during and after pregnancy.
This off-the-shoulder top is unlike any other ho-hum maternity top we’ve seen. Okay, mama, we see you!
No pregnancy is complete without some easy, breezy maxi dresses. And at just $28, you need this T-shirt like version in green and black.
Step aside, boring overalls. These pretty pink versions are also smart—the drop waist accommodates a growing belly so you’re comfy at every stage of your pregnancy.
Something More Breathable
If you don’t like feeling constrained by a maxi, this knee-length dress is just what you need. The swingy shape is super comfy but makes you feel polished at the same time. The 3/4 sleeves make it perfect for transitioning between seasons, so you’ll get plenty of use out of it.
For more comfy pregnancy picks, check out these shoes: