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These Are Amazon’s Hottest Toys to Buy This Holiday Season


Half the fun of the holiday season is the anticipation, and Amazon is really perfecting its strategy of making us spend months daydreaming about the gifts and toys we want to buy for kids (and ourselves) this year. It may only be October, but we’ve got shopping on the brain and thankfully, Amazon is making it simple. The website just released its staff-curated Amazon Toys We Love page, a list of more than 100 toys and games for boys and girls, from infants to teens. And if that isn’t a wide enough selection, you can now turn to the Holiday Toy List gift guide, which includes over 1,900 products from which to choose.

But the folks at Amazon don’t just let a computer pick out their Toys We Love list — they curate the selections and only add their fave toys they’re sure you’ll love just as much as they do.

Don’t let the “Toys We Love List” overwhelm you. It’s easy to navigate by category — Action Toys, Plush, Arts & Crafts, Building Toys, etc. — as well as by age. The real question for you is whether you want to let your kids see the whole list (and potentially covet it all) or narrow it down to a few things they actually really want.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Here are a few of the Amazon toys we love this holiday season, too:


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Image: Courtesy of Magna Tiles

Kids of all ages will love these colorful magnetic tiles
, building towers to the sky or roads across the world with these versatile 3D building toys.

Magnatiles $119.99 on Buy now Sign Up

Crayola Light-Up Tracing Board

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Let children’s creativity run wild with this light-tracing board from Crayola
. It comes with colored pencils and more than 100 traceable images to keep kids busy and their brains active!

Crayola Light-up Tracing Board $24.99 on Buy now Sign Up

Disney Princess Dress Up Trunk

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Your little princesses will fall in love with this 21-piece Disney princess dress-up set
. It features dresses to depict classic princesses like Aurora, Belle, Cinderella, and Snow White and is sure to bring a smile to fairy tale fans of all ages.

Disney Princess Dress-up Trunk $34.16 on Buy now Sign Up

Disney Baby Mickey Mouse Seaplane

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This floatplane
is sure to be a hit with even your littlest Mouseketeer. Durable and dishwasher safe, Mickey will bring a smile to bath time.

Disney Baby Mickey Mouse Sea Plane $21.99 on Buy now Sign Up

KidKraft Farm to Table Play Kitchen

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Image: Courtesy of KidKraft

Featuring both window boxes of wooden veggies and (fake) modern appliances, this interactive wooden kitchen
can serve as a perfect start for your little future chef and their culinary adventures.

KidKraft Wooden Farm to Table Play Kitchen $184.99 on Buy now Sign Up

Little Tikes T-Ball Set

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Image: Courtesy of Little Tikes

We couldn’t resist putting in the #1 best-selling baseball toy
on Amazon. This set includes five balls and is perfect to help aid in the development of your child’s motor skills.

Little Tikes T-Ball Set (Red) w/ 5 Balls $28.87 on Buy now Sign Up

Hasbro Gaming Battleship Board Game

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Image: Courtesy of Hasbro Gaming


Battleship is a timeless classic for all ages. What makes this game different is it now comes with a twist — planes. Players will face new ways of engaging in epic battles
that will test friendships like never before.

Battleship With Planes Strategy Board Game $16.99 on Buy now Sign Up


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Image: Courtesy of Transformers

There’s more than meets the eye when it comes to transformers
. These figures are 2-in-1 toys that quite literally transform into a vehicle, depending on which character you buy. They feature actual working lights and even make 10 button-activated sounds.

Transformers Toys - Optimus Prime $49.67 on Buy now Sign Up

Barbie Fast Clinic Playset

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Image: Courtesy of Barbie


​Learn all about caretaking and how to make a cast with this fun Barbie playset
that will grow your kids’ love for STEM. This set comes with molding clay, a gift shop for Dr. Barbie’s patients, and more than 30 play pieces.

Barbie Fast Cast Clinic Playset $49.99 on Buy now Sign Up

Hot Wheels Tracks

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Image: Courtesy of Hot Wheels

Watch as the racecars make twists and turns with this exciting track set that’ll build problem-solving skills and be sure to become their new favorite game
. Your little racer will love all the car-crashing possibilities that lie ahead.

Hot Wheels Criss Cross Crash Track Set $49.99 on Buy now Sign Up

Insect Lore Butterfly Garden

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Image: Courtesy of Insect Lore


Some days you just want to skip the museum. Why not have the butterfly exhibit
right in your own home? This kit comes with 10 caterpillars to feed and nourish so they can turn into beautiful butterflies. Your child will marvel at how the science behind it works and you’ll get to spend some great quality time over the holidays.

Insect Lore Butterfly Garden: Original Habitat and Two Live Cups of Caterpillars with STEM Butterfly Journal $42.99 on Buy now Sign Up

A version of this article was originally published in September 2020.

While you’re shopping, we suggest using this list of our favorite ethical toy brands, so you can vote with your wallet too.

ethical charitable toy brands

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