Half the fun of the holiday season is anticipation, and Amazon is really perfecting its strategy of making us spend months anticipating the gifts and toys we want to buy for kids (and ourselves) this year. Back in September, the site released its staff-curated Amazon Toys We Love page, a list of 100 toys and games for boys and girls, from infants to teens. But if that isn’t a wide enough selection, you can now turn to the Holiday Toy List gift guide, which includes over 1,900 products to choose from.
The folks at Amazon don’t just let a computer pick out their Toys We Love list. They curate the list, and this year, they acknowledge that play is taking place under special circumstances.
“With many families spending more time at home, our list features great ways to learn, play and stay entertained this season,” Anne Carrihill, Amazon’s category leader of Toys & Games, said in a press release. “Customers can discover innovative and educational toys, creativity-fostering arts and crafts, everyday classics, out-of-the-ordinary family games and more.”
Don’t let the Holiday Toy List overwhelm you. It’s easy to navigate by category — Family Night, Dolls and Plush, STEM and Arts & Crafts, etc. — as well as by age. The real question for you is whether you want to let your kids see the whole thing (and potentially covet it all), or narrow down the list a bit to the things you actually want to get them first.
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Here are a few of the Amazon toys we love this holiday season, too:
Augmented Reality Globe
We all need a little bit of virtual travel in our lives. This set includes a globe without borders or country names, and an app that will help learn about the world through videos, games, and more. They’ll also get a passport to stamp as they study different countries.
A Little Playdate
Whether or not your little one is having real playdates this year, they can at least imagine them with this precious set.
Monster Jam RC Car
Let your kid work out their frustrations and exercise control over their environment vicariously through a monster shark car that can drive through water and over all sorts of backyard terrain.
Villainous Board Game
As we head into indoor-play season, you’re going to want to stock up on new board games. This role-playing game is easy to understand, but complex enough to entertain all members of the family.
A version of this article was originally published in September 2020.
While you’re shopping, we suggest using this list of our favorite ethical toy brands, so you can vote with your wallet too.