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New The Elf on the Shelf Products Are (Already?!) Here for Pre-Order at Target

It’s backkkk — The Elf on the Shelf has made its big 2020 debut. And no matter what your stance is on this popular yet still often hated holiday tradition, we can all agree that Ye Olde Elf really crept up on us this year. We can’t even begin to wrap our heads around planning for the holidays this early. So, not to add more to your parental to-do list but…The Elf on the Shelf is already on the shelves. The ones at the store, that is. Yes, in September.

Brace yourselves, because Target already has an impressive collection of new The Elf on the Shelf products available for pre-order online right now. So, we recommend beating the rush by adding them to your cart ASAP. The good news (or so we think) is that this collection is more than just iterations of Santa’s little spy that keep tabs on who’s naughty and nice. Some of the creative new products include a cute book — The Elf on The Shelf’s The Night Before Christmas — to add to your kiddo’s holiday book rotation, an advent calendar train, and a magical cookie plate that tracks Santa. We’re into these!

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The Elf on the Shelf may keep you up at night thanks to its creepy eyes watching your every move, but kids can’t seem to get enough of it. If it brings them joy every year, you bet we’re going to keep the tradition alive. And no matter what, we’re not letting 2020 ruin the holidays for our kiddos. Check out some of the newest items below that you can pre-order right now and make sure to find the rest of the collection— they’ll officially be available to buy on November 1.

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Classic with a Twist

elf on the shelf, night before christmas

The classic Christmas story gets an elf-y twist. This illustrated book reveals a behind-the-scenes look as Scout Elf prepares for Santa’s arrival. We can only assume it’s going to be a thrilling ride that’ll offer plenty of laughs when you’re reading it with your little one.

'The Elf on the Shelf's The Night Before Christmas' $17.95 Buy now

All Aboard!

elf on the shelf, advent calendar

Switch up this year’s advent calendar tradition with this quirky The Elf on the Shelf version. It includes a mix of elf-approved treats to fill up each train car with a surprise for each day leading up to Christmas, and it offers one more place you can plop your The Elf on the Shelf into.

The Elf on the Shelf Advent Train $24.95 Buy now

Sweet Treat

elf on the shelf, cookie plate

The Elf on the Shelf is actually pretty smart — this intelligent cookie plate boasts a Santa tracker button and a programmable internal clock that provides breaking news updates straight from the North Pole. It even sends you a special message when Santa lands in your city so the kids know it’s time to hit the pillow.

The Elf on the Shelf Santa's Enchanted Cookie Plate $19.95 Buy now

Pet-tacular

elf on the shelf, elf pets

Yup, The Elf on the Shelf even has some furry friends, and there’s a charming little pet cabin playhouse to show for it. Designed just for the Elf Pets Reindeer, Arctic Fox, and Saint Bernard Pup, this cozy cabin is the perfect toy for hours of imaginative play.

Elf Pets Christmas Cabin Playset $14.95 Buy now

Festive Fashion

elf on the shelf, target

The Elf on the Shelf, but make it fashion? This Christmas toy just got the high-fashion makeover we didn’t know it needed. TBH, the peppermint-striped tug rope and matching scarf and pillow is very Christmas chic.

The Elf on the Shelf Claus Couture Soaring Snowflake Set $9.95 Buy now

For more kids toys, check out our slideshow below: 

Cool Toys

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