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Amazon’s Top 100 Holiday Toy List is Here, Maybe Hide It From Your Kids

Yes, yes, we know. You still haven’t even given out your Halloween candy — although you’ve probably gone through half your stash well before trick-or-treaters arrive, like we have (don’t worry, we won’t tell). But as usual, the big retailers don’t care what time of year it actually is — for them, it’s holiday-shopping time, people.

Amazon’s hotly anticipated Holiday Toy List just dropped, and though it doesn’t provide the same delicious sensory experience as sitting down with the thick, heavy Sears Holiday Catalog that barely fit through the mail slot (I’m giving away my Gen X status here), Amazon’s list is still a pretty fun romp through today’s coolest playthings and gadgets. New awesomeness from Star Wars! Hot Wheels! Barbie! Fisher Price! Melissa & Doug! Nintendo! You name it — your favorites (and your kids’ faves) are probably represented.

Are you ready to get your holiday shop on? Or just do a little pre-holiday browsing? Well, let’s get down to it, shall we? Here are just a few of Amazon’s tippy-top choices, to whet your juicy consumerist appetite. Enjoy — and who knows? Maybe this year, you’ll be the first one in your fam to get all your holiday shopping done first. Hey, it could happen. You never know.




Guess who made the list? Why, yes, it’s Baby Shark, in puppet form! Billed as the WowWee Pinkfong Baby Shark Official Song Puppet with Tempo Control (you need a mouth as big as a shark’s to say that), this cute yellow guy is just the companion for your fave baby-shark obsessed little one.

WowWee Pinkfong Baby Shark Official Song Puppet with Tempo Control - Baby Shark - Interactive Preschool Plush Toy $33.98 on

Lego Ninjago Set

Your LEGO fan will be busy for hundreds (if not thousands) of hours with this massive set. Just keep your slippers on — this one’s definitely a barefoot hazard.

LEGO NINJAGO Land Bounty 70677 Toy Truck Building Set with Ninja Minifigures, Popular Action Toy with Two Toy Vehicles and Toy Ninja Weapons for Creative Play (1,178 Pieces) $253.85 on

Frozen 2 Disney Adventure Collection Doll Set

The set comes with Elsa, Anna, Kristoff, Sven, Olaf, and spritely wind Gale, with nifty outfits inspired by the new Frozen 2 movie. A definite must for any Frozen fan.

Disney Frozen Adventure Collection, 5 Small Dolls from Frozen 2, Anna, Elsa, Kristoff, Sven, Olaf, & Gale Accessory $36.99 on


Monster Jam Official Mega Grave Digger

Not gonna lie, we’re not exactly sure what the grave-digging bit is all about, considering this is presumably for kids. But we’re sure your truck aficionado will majorly dig it — without needing to hide any corpses.

Monster Jam, Official Mega Grave Digger All-Terrain Remote Control Monster Truck with Lights, 1: 6 Scale, Kids Toys for Boys $109.99 on

LOL Surprise Fluffy Pets Winter Disco Series

Do we understand the removable fur? Nah. Are LOL Surprise toys a massively popular (and customizable) hit? Yup. So, hey, we’ll just consider the removable fur part of the surprise.

LOL Surprise Fluffy Pets Winter Disco Series With Removable Fur $22.97 on

That’s just five of Amazon’s Top 100 Toys… you can check out the full list here. Have fun (just leave room in your budget for, like, vegetables and the mortgage). Cool cool cool.

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