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Target Just Revealed Its Top Toys of the Holiday Season & You Can Shop Now!


In one of the earliest signs of holiday cheer, Target has (already!) released its list of top holiday toys of 2021, which includes 50 of the best toys that’ll make spirits bright this year. The list isn’t ranked; instead, it predicts which toys will top kids’ Christmas/Hanukkah lists based on popularity. Notably, 22 of these toys are exclusive to the retailer.

In addition, Target will also be expanding its Disney store at Target locations to more than 160 stores, as well as online. So, we guess this is now the happiest place on earth?

“Target continues to be a top toy destination for all families, and we’re pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages,” said Nik Nayar, SVP of Hardlines, Target, in a press release. “We’re seeing more guests shop for toys at Target than ever before, and whether it’s Bullseye’s Top Toys or finding joy with one of the 1,300+ exclusive toys and games, guests are choosing Target for our inspiring, easy and affordable gift-giving experience.”

Whether you’re looking for toys that inspire creativity, active play, or family fun, Target’s got it all. Barbie, L.O.L. Surprise! Dolls, and plenty of Star Wars-themed gadgets and gizmos galore.

Target’s increased emphasis on toys doesn’t stop in stores. The big box retailer will also highlight same-day delivery and pick-up options to make the holiday season easier. Shipt, Target’s answer to services like Prime Now, can deliver almost anything that is in-stock at local Target stores for a monthly fee.

There are so many fun things to shop now and hide away for the holidays, so make sure to check out the full lineup here and our favorites below!

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Hungry The Child

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Image: Disney.

The Child is still reigning on top of this year’s holiday toy list. This 2.0 version features the same cute little Yoda but with four interactive accessories, including a tasty macaron. He’ll react to eating this treat with adorable sounds and movement. It’s available for pre-order now, so get it before it’s gone.

Star Wars Galactic Snackin' Grogu $79.99 Buy now Sign Up

Fast Feet

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Image: Jetson.

Feel the need for (safe) speed with this next-level hoverboard of your tween’s dreams. It’s 100 percent electric and is all-terrain for a smooth ride. It even syncs to to the beat with the built-in Bluetooth speaker.

Jetson Sync All-Terrain Dynamic Sound Hoverboard - Black $149.99 Buy now Sign Up

Hollywood A-Lister

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Image: L.O.L. Surprise! Dolls.

They can pretend to be a big-time Hollywood movie maker or actor with this Movie Magic Studios set, which includes 12 exclusive dolls and 70+ surprises. The 3D packaging transforms into four glam movie studios, and the dolls have tons of movie star-worthy accessories and outfits. At a $200 value, you can’t beat the price.

L.O.L. Surprise! O.M.G. Movie Magic Studios $135.99 Buy now Sign Up

TikTok Craze

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Image: Pop It!

These popping sensory toys took over TikTok, and therefore are now a top seller everywhere. This jumbo version offers even more satisfaction, stress relief, and fun than the mini ones!

Chuckle & Roar Pop It! XL The Jumbo Never-Ending Bubble Popping Fidget and Sensory Game - Tie Dye $19.99 Buy now Sign Up

Little Dare Devil

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Image: Monster Jam.

Monster trucks are always a crowd favorite gift for kids, so this toy is sure to delight. This remote-control vehicle lets you toggle between beginner and advanced modes, is USB rechargeable so no batteries needed, and it features 12 out-of-this world stunts. It’s sure to keep your kiddo entertained for hours.

Monster Jam RC Freestyle Force Grave Digger $53.99 Buy now Sign Up

Diverse Dolls

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Image: Positively Perfect.

Target is now dedicated to carrying a variety of Black-owned businesses, including these cute Positively Perfect dolls. They feature a diverse range of skin colors, authentic facial expressions, and real bodies to show kids that everyone is beautiful.

Positively Perfect 14 $19.99 Buy now Sign Up

Barbie Dreamhouse

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Image: Mattel.

What holiday is complete without the latest and greatest Barbie dreamhouse? The latest mansion features all the bells and whistles to keep Barbie living the life: a pool, slide, elevator, and tons of lights and sounds. Can we move in?

Barbie DreamHouse Dollhouse with Pool, Slide, Elevator, Lights & Sounds 3.75' $179 Buy now Sign Up

Gaming On the Go

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Image: Nintendo.

We can bet just about every parent will do anything these days to get a few uninterrupted moments of silence, so if you haven’t yet entered gaming territory, it might just be time to pull the plug and get a Nintendo Switch for your kid (and honestly, you too!).

Educational & Fun

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Image: Osmo.

If you’re looking for a learning-focused toy for your kid ages 3-5, look no further than Osmo’s Little Genius Starter Kit. It helps them with preschool-level phonics, pre-reading learning letter formation, and more than 200 words.

Osmo - New Little Genius Starter Kit for iPad - Ages 3-5 $79.99 Buy now Sign Up

Future Rockstar

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Image: FAO Schwarz.

Target x FAO Schwarz basically broke the internet last holiday, and you can still shop it this year if you didn’t last time around. Your aspiring musician will get a kick out of this electric guitar and amp, which is perfect for beginners.

FAO Schwarz Electric Guitar and Amp $99.99 Buy now Sign Up

Sensory Fun

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Image: Orbeez.

If they’re obsessed with fidget sensory toys, they’ll get a kick out of this sensory pedi spa. The soothing Orbeez are relaxing and fun for adults too!

Orbeez Soothing Spa Activity Kit $26.99 Buy now Sign Up

For more fun kids toys, check out our favorite ethical toy brands below:

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