Mark your calendars and get your shopping carts ready! Sarah Jessica Parker and Gap announced their collaboration children’s collection today, and the clothes are both affordable and adorable. Could it get any better? Well, since you asked, Parker’s collection also focuses on sustainability — and she hopes parents will give these clothes hand-me-down lives once their little ones outgrow them.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” says Parker, who previously collaborated with the store on ad campaigns. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”
“It’s been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites,” says Wendi Goldman, Gap executive vice president and chief product officer. “We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned.”
The clothing and accessories range in price from $16.95 to $78 and will be available on both the Gap website and in stores in the United States, Canada, the United Kingdom, France, Italy, Greater China, Hong Kong and Japan.
The collection also includes two women’s dresses so that matching mother-daughter Laura Ashley trend of the ’80s and ’90s may be back after all.