MUA Sparks Outrage After Crime Against Makeup Display Goes Viral

Nov 17, 2017 at 2:23 p.m. ET
Image: Mark Peterson/Getty Images

For some of us, entering a Sephora with money to burn and time to kill is an experience only rivaled by memories of recess. But it turns out that freewheeling through a makeup playground has its limits, as one MUA called out on Facebook.

Makeup artist Brittney Nelson snapped a photo of a ravaged Make Up For Ever display at a Sephora in Augusta, Georgia. The scene is triggering: more than $1,000-worth of shimmery, top-shelf pigments ravaged to smithereens.

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“$1300 of Make Up Forever eye shadow destroyed at Sephora tonight due to a small child,” Nelson’s post began. “I’m sure he/she thought they were like finger paints and had no idea how naughty they were being. Tons of destroyed product and pissed Sephora cast members are not a happy place to be. Mammas, please shop for your makeup without your tiny humans. It’s not fun for you...or them...or the expensive product.”

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Her post went viral. While Nelson’s plea may have been well-intentioned, the suggestion for parents to leave the kids at home understandably rubbed many commenters the wrong way. Her post launched a broader discussion about mom-shaming and the assumption that all children behave similarly, not to mention the misinformed idea that all mothers have access to child care and can leave their kids at home with the nanny while they run errands.

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In an interview with Business Insider, Nelson admitted she didn’t actually see the crime against tester pigments take place. She assumed the culprit was a small child left to their own devices. "We walked in right as a lady and her kid were hustling out of there," Nelson told Insider. "The glittery footprints helped us decipher it was a tiny human.”

Here’s hoping the destruction of makeup displays and mom-shaming are both shelved in 2018.

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