Barbie has more staying power than all the Kardashians and Duggars and Hollywood A-listers combined. And Mattel wants to keep it that way with innovations like new body types for Barbie. (Yesssss — it’s about time!) Last year, Mattel released three new Barbie body types: petite, curvy and tall (not to mention a slew of new skin tones, eye colors and hair colors).
Our fave? DAD BOD KEN.
Oh, you think we’re kidding, don’t you?
So now, according to a Mattel press release, the Fashionistas line of Barbie dolls will offer 15 new Ken dolls in three body types: slim, broad (*cough* dad bod) and original. Ken will also enjoy seven skin shades, nine hairstyles (including man bun, cross our hearts) and hipster fashions including thick Clark Kent shades and jorts (oh, yes, the dreaded jean-short).
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, senior vice president and general manager of Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”
Pretty cool, Mattel. We’re just hope Ken doesn’t realize how hip he is now and dump Barbie to run off to Williamsburg, Brooklyn, to pursue his dreams of living in a super-cool loft and creating jagged metal sculptures and swiping through Tinder. Hey, it could happen. Man buns are no joke.