Taking over Ivanka Trump’s #WomenWhoWork hashtag

Ivanka Trump has embarked on a campaign titled #WomenWhoWork celebrating the sacrifices working women make. On her website, she’s quoted as saying, “I want to inspire and empower women to architect lives that they love, lives that are uniquely their own and not based on the expectations of anyone other than themselves.” And how will she inspire? Apparently, by looking impeccable holding her spotless baby in her designer kitchen. How’d she get that baby so clean?

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The Cut has rightly pointed out that Trump (and her children) are not, despite all appearances, just magically immaculate: There are undoubtedly women behind the camera who made it so.

“Why are the other women who make this idea of “work” possible, who are so integral to the equation, kept invisible? Is it because once a member of #teamIvanka is done strolling a few blocks with a toddler in blue-velvet stiletto heels, someone in less photogenic shoes is required to finish the job?… Are the women kept out of sight because that type of work is not best performed in slim-fitting, one-shouldered sheaths? Because they have little use for knockoff versions of designer shoes, therefore they are “off-brand” for #teamIvanka?”

That Ivanka Trump has deemed herself the person to address working women’s needs when it clearly takes a village to co-create her life is something The Cut is calling out, and we applaud them for it. They are inviting all of us to hashtag pictures of these invisible “women who work” — the nannies, the cleaning women, the workingwomen who don’t dress or look like Ivanka.

Are there women in your life who make your life possible? Are you one of those women? Tweet out pictures of the #WomenWhoWork to help women like Ivanka; they deserve to be seen and celebrated as well.


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