Watch what children think about the gender pay gap (VIDEO)

Mar 7, 2016 at 10:45 p.m. ET

Australian bank ANZ has used International Women’s Day to highlight economic gender inequality with a new ad campaign.

Using the hashtag #EqualFuture the bank has conducted a social experiment with a group of young boys and girls. The children were asked to do a set of household chores and once they were completed, they were given pocket money for their efforts.

The girls receive less than the boys as a reflection of the financial inequality that still occurs today. Many reacted with shock.

ANZ Equal Future

Image: ANZ

When one of the girls in the video asked why they received less money for doing the same job, she was told that that's just how it is in the real world.

"If I was Prime Minister I'd make it illegal," says one girl.

ANZ Equal Future
Image: ANZ

A new Gender Pay Gap report, commissioned by the Australian Council of Trade Unions (ACTU) which highlights the financial inequality experienced by women at all stages of her life, found that financial disadvantage begins with pocket money during childhood.

More: Are women more likely to pursue lower-paying roles?

"We found that young girls who get pocket money get 11 per cent less than boys who get pocket money," ACTU president Ged Kearney said. "We're talking about a bias in this area from the very, very beginning of young women's lives."

A woman with a bachelor degree can also expect to earn $1.5 million less than her male counterpart with similar qualifications over her lifetime.

According to the Workplace Gender Equality Agency, the gender pay gap in 2013 was 17.1 per cent when the average weekly income women working full-time was $1,270.30 compared to men who were earning $1,532.80.

More: The ranking of the best countries for women might surprise you

International Women's Day, celebrated on the 8th of March each year, is the perfect time to bring attention to the issue and make real change towards financial gender equality.

Loading...

What do you think about the kids' reactions to gender inequality? Let us know.

More: 3 surprising things I learned about gender inequality this year

Comments