Viral video encourages dads to #ShareTheLoad when it comes to housework

Feb 26, 2016 at 2:34 p.m. ET
Image: Maskot/Getty Images

There are plenty of great dads out there who do their share of the household chores. The message in the viral video titled #ShareTheLoad isn't intended for them. Instead, it's intended for those who see housework as women's work, and it's a powerful message at that.

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In the video you see a grandfather who feels he has set a bad example for his harried daughter. He apologizes and tells his story of regret as you see the woman rush about, getting everything done while her husband sits on the couch.

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Facebook COO Sheryl Sandberg helped it go viral this week when she posted the video, calling it "one of the most powerful videos" she's ever seen.

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Raising a family is hard work, and everything is so much easier if both parents share the work. Not only that, but it sets a good example for children. There are not male and female roles and responsibilities, but rather family responsibilities.

If you know someone who could use a little nudge in this direction, sharing this video could be a subtle way to get the message across. As the video says, it's not too late to change things.

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