When the grandmother of a 3-year-old boy who suffers from a rare genetic condition contacted high street retailer Marks & Spencer to ask if they would think about producing a clothing line for children with special needs, she probably didn’t expect them to do just that.
Caleb Kutt from Ossett in West Yorkshire has dystonic quadriparesis cerebral palsy, which means he is unable to sit, stand or walk and has little control of his head. He also has epilepsy and a condition which has no official name but is known as 15q 112 microdeletion, which has caused developmental delays.
After Caleb’s mother Zoe Hardcastle struggled to source clothes to fit her young son, who still wears nappies and is fed through a tube in his stomach, his grandmother Rita Kutt decided to approach M&S for help.
And the retailer has now created bodysuits in a range of colours for children who have special needs like Caleb, reported the Wakefield Express.
The pink- or blue-striped short sleeve sleepsuit without feet (£6; available in sizes for 3 to 8 years) is sold out in several sizes already, proving that there is definitely a gap in the market for this type of kids’ clothing.
To help promote the range, Rita has set up her own Facebook group, M&S and Me: Special Needs Clothing For Children, which has had more than 30,000 shares.”We are delighted,” Rita told the Wakefield Express. “The clothes which are suitable for Caleb are sold by smaller retailers but cost up to £12 each for a vest, which is expensive for any family. M&S will sell the items at between £3 and £7 which will make a huge difference.”
“We always listen carefully to our customers and our Kidswear team worked in close consultation with the customer and other families on adapting some of our Kidswear products to meet their needs,” a spokesperson from M&S told the Daily Mail.