New Unstoppable #LikeAGirl video reminds us to build up our girls (VIDEO)

Jul 7, 2015 at 3:35 p.m. ET

When we are young — and I mean really young — often we have the confidence to try anything. To do anything.

But as we get older something starts to hold us back. Maybe it's fear of failing. Maybe it's being told we can't — or we shouldn't — or we won't possibly succeed. And as our girls get older, as they reach 10, 11, 12 years of age... they start to doubt themselves. But we can change that. We can give them the tools to be confident by not reinforcing the societal expectations we had to endure. Let's make our girls unstoppable!

Together we can teach them to not settle for just OK.
Always #likeagirl unstoppable weak
Together we can empower them to be the heroes.
Always #likeagirl unstoppable Brave
Images: Always
Always surveyed girls and found that 89 percent of them feel pressure to conform to what is expected of them. Expectations that are based on falsehoods. Let's break down those barriers and help build confident, empowered girls.

Are you ready to lead the charge?