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Shame on retailers for marketing sexy Halloween costumes to tweens

I’ve long made fun of the sexy Halloween stereotype. It’s almost laughable how young 20-something girls can turn almost anything into a sexy costume, sexy Ebola included. But when this sexy Halloween standard is targeted to girls as young as 10, no one’s laughing. Sexy Halloween marketing to tweens is just sick.

My niece is nine years old, one year shy of this 10-year-old tween mark, and this year, she dressed as a Broncos football player for Halloween. I love the fact that she thought of this costume herself and wasn’t swayed by any of the ridiculously suggestive costumes marketed to very, very young girls.

doll costume

Photo credit: Party City

Lindsay Ferrier of the Huffington Post did some unofficial research when searching for a tween Halloween costume for her daughter. What she found was beyond troubling. Lindsay discovered that typical Halloween costumes made for children, like Little Red Riding Hood, automatically morphed into a thigh-high ensemble with platform shoes when designed for young girls who hit the double digits: 10-year-old and 11-year-old girls.

tween costumes

Photo credit: Party City

Lindsay compared a perfectly acceptable pirate costume made for a child to the tween version. The child’s costume has a long skirt, flowing blouse and head scarf, just what you would expect from a Halloween pirate. The tween version, made for young girls just a few years older, looks like an edgy Miley Cyrus interpretation of the same pirate: A fishnet, midriff-baring top replaces the flowing blouse. A short, ripped skirt replaces the longer full skirt for children.

Retailers should be ashamed of themselves for marketing some of the most popular sexy adult women’s costumes to elementary school girls. And, as Lindsay points out, parents should be ashamed of themselves for perpetuating the problem.

Not every parent buys their tween a sexy costume on Halloween. But clearly, some parents are buying into this “slutty tween” madness, or else a sexy Little Miss Muffet costume would not be flying off the shelves. Just as a rule of thumb, sexy nursery rhyme costumes should not exist. Ever.

Tweens are still little girls. There is no reason these little girls should be growing up so fast and allowed to dress like scantily clad women, even on Halloween. There is absolutely no reason that a sexy French maid costume should be sold in a child’s size eight.

More on Halloween

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Mom’s Must-haves: Trick out your Halloween
Holderness family stars in Halloween ‘Gin and Juice’ parody (VIDEO) 

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