World’s first blue rose provides new something blue

Sep 21, 2011 at 2:45 p.m. ET

Roses are red…or are they? With the world’s first blue rose hitting the U.S. this fall, brides everywhere will have yet another option for their “something blue.” The blue rose APPLAUSE hits select florists this Nov., but we’ve got your sneak peek at the latest “something blue” of choice.


Before every woman's wedding day, a few checklists are in order: The guest list often takes priority, the makeup and fashion checklists are obviously vital, and we all know the "Something old, something new, something borrowed, something blue" list by heart. While most of the "somethings" are pretty easy to add to your wedding day look, the "something blue" part often seems to baffle even the most creative of fashionistas.

Many brides opt for blue lace sewn into their gown, some choose to wear blue shoes or jewelry and others carry blue flowers. With the release of the new blue rose APPLAUSE, incorporating something blue into your wedding day will now be easier than ever.

Until now, naturally occurring blue roses were impossible (they lack the pigment that gives them the blue coloring) so brides often had to forgo the most romantic of flowers on their wedding day. But after nearly two decades of research and a trial release in Tokyo in 2009, Suntory is bringing its breathtaking rose to the U.S. and Canada.

Aside from its rare nature and beautiful appearance, the name of the blue rose APPLAUSE holds a special appeal. Suntory selected the name as a symbol of congratulations for those whose dreams have come true. Seems pretty appropriate for a wedding day.


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