Sniff your way to a love connection with this weird new dating service

Feb 17, 2016 at 7:20 p.m. ET
Image: Getty Images

Have you ever looked at a hottie and wondered how they smell after a good workout? If so, this new dating service is going to change your life. For the rest of us? We'll be watching... from a distance.

Think of Smell Dating like the lovechild of Tinder,, mail-order brides and Smell-o-Vision. The new dating service that no one asked for works by making potential love matches based on each person's unique body odor.

First you wear a plain T-shirt for three days straight (no deodorant allowed!) to get it good and saturated with your personal scent. After you mail it to the company, they send you "swatches" of shirts containing the B.O. of potential mates. You sniff the swatches and tell them whose Eau de Pits most appeals to you. If that person swiped right, as it were, on your scent as well, then the company hooks you up.

It's actually not as crazy as it may sound. The concept is based on some pretty sound (if weird) scientific research that found women experience a sexual response to certain types of male body odor. Sweat carries pheremones, a substance that signals sexual availability to the opposite sex, and each person's combination of skin bacteria, diet and genetics makes a unique scent signature. While it's a very primal way of identifying a healthy available partner, it's one that seems to work on some level.

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"The experience of smell is a more powerful or potent way to understand the world," says Smell Dating co-creator Tega Brain in an interview with Mic. She added this "more intuitive, natural" approach is especially important in our digitally flattened world.

According to the Smell Dating website's FAQs, "The Internet has replaced fleshy experience with flat apparitions, avatars and painstakingly curated profile pics. Smell Dating closes digital distance by restoring your molecular intuition. Our members make connections via deeply intuitive cues, perfected in the ancient laboratory of human evolution."

And since there are no pictures or other information to confuse your primal brain with modern distractions, your intuition is freed to make unbiased judgments. At the very least, it will give you the perfect opportunity to say, "Smell you later!" without any trace of irony.

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But what about people who genuinely dislike the smell of sweat? It seems that would be a lot of us, given the popularity of body sprays, deodorants and perfumes. We certainly spend a lot of time and money covering up our natural scent. Brain says doubters should let those inhibitions go and "surrender yourself to a poignant experience of body odor."

But perhaps the best advice — in any dating situation, really — is the company's tagline: "Trust yourself. The nose knows." Okay, maybe just the first part.