New advert about sex and consent is hard to watch, but absolutely necessary

Jul 13, 2015 at 9:05 a.m. ET
Image: PoliceScotland

"Sex without consent is rape. We can stop it," declares a new rape prevention campaign just launched in Scotland. Well, we know the first statement is true. Let's hope the second is.

The new TV ad from Police Scotland, part of the We Can Stop It rape prevention campaign, will only be screened after the watershed due to its hard-hitting content.

The advert is only 30 seconds long, but it says everything anyone needs to know about the issue of consent. Showing a young man and woman kissing passionately at a party, before the man starts to pressure the woman into sex while she says, "No, please stop", the clip sends a powerful message to the young men of Scotland.

According to Police Scotland, it's aimed at men between the ages of 16 and 27 (more than one-third of rapes in Scotland are carried out by men in that age group), and aims to dispel the myths that "a kiss isn't a green light to do what you want".

More: Will #ThisDoesn'tMeanYes rape campaign finally put an end to victim blaming?

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Video: PoliceScotland/YouTube

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