Steel yourself: Amazon is preparing to woo you hard. If you're a deal-watching, sale-snagging online shopper, you probably already have Amazon's fourth annual Prime Day sale circled in red on your calendar. What began as a 20th-anniversary celebration for Amazon back in 2015 has become an annual event for Amazon Prime members (yes, you have to be a member to get into this retail party).
For 2018, Prime Day is more accurately Prime Days, with 36 straight hours of crazy deals and price-plummeting from Monday, July 16, at 3 p.m. ET to Wednesday, July 18, at 3 a.m. ET. Got that? Might want to set a few phone reminders if you've got a hankering for some serious (and seriously discounted) retail therapy.
This Prime Day, Amazon will be trotting out Whole Foods discounts for the very first time and even more deals on Amazon devices (well, hello there, Alexa — aren't you looking fine?). The company is also expected to double the number (pow!) of the jaw-dropping Spotlight Deals. And you can be sure Amazon will be offering rock-bottom sales on its own brands, like AmazonBasics and AmazonFresh. Not to mention Prime members will have first dibs on brand-spanking-new product launches.
Can you feel the love? Are you ready to swoon (and spend)? Well, we won't leave you hanging. Prime Day sneak-peek deals are available right now. Plus, Amazon has been raining random early Prime Day discounts on Prime members since July 3.
Now, don't freak out if you've missed the buzz until now. It's only going to get better from here. We've put together a roundup of some of the best Prime Day grooviness we're already seeing — and we'll update as we find more deals. Pinky promise.