Definition: to stray or depart (from a standard, course of action or the norm)
Example: If you deviate from your customer’s expectations, they may buy from competitors who offer a more consistent experience.
Definition: a division into two parts, often contradictory or mutually exclusive
Example: By attempting to work half an hour on the production line, the president only further illustrated the dichotomy that exists between executives and factory workers in our company.
Definition: to disturb, upset or confuse, as in demeanor or plans
Example: Salma was disconcerted by the accountant’s sudden outburst during the meeting, but quickly recovered.
Definition: to deprive someone of a privilege or right
Example: Regardless of how hard their jobs are, the factory workers found it difficult to feel disenfranchised while working for a company.
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Definition: to spread or disperse
Example: Celebrities have it rough these days, because the internet makes it easy and fast to disseminate rumors about their misdeeds.
Definition: disclose or reveal private or secret information
Example: Phishing scams are emails sent by spammers in an attempt to get you to divulge your banking or other private information.
Definition: a belief in the equality of all people (especially political, economic or social)
Example: Self-help groups succeed based on egalitarian principles — Charlie Sheen is no different than Joe Schmo.
Definition: to deprive of strength or spirit (often associated with male procreative power)
Example: Adding a provision that prohibits managers from reviewing the contents of company-paid cell phones effectively emasculates the rule against doing personal business on company time.
Definition: a disease or condition restricted to a particular area or department
Example: There’s an endemic of petty theft from the third floor supply closet.
Definition: discontent related to boredom or lack of interest
Example: We created an iPad app to fight the ennui that children feel when accompanying Mom on errands.
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