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5 New online stores that will help you skip the mall

You may think you know all the online stores worth checking out, but there’s a new crop of sites that you’ll want to bookmark.

Woman shopping online

Skip the mall

You may think you know all the online stores worth checking out, but there’s a new crop of sites that you’ll want to bookmark.

Of a Kind

Of a Kind is a site dedicated to featuring limited-edition pieces from emerging fashion designers. They developed the idea in 2010 and sell a limited number of each item to make it feel especially one of a kind. Creating a way for the consumer to care about the designer and their product is what this site is after, so it provides a backstory for each piece sold. The story puts the price into perspective, making paying a little more well worth it. (


Launched in 2012, is a marketplace for customers to have access to the newest products, up-and-coming brands and hottest trends. They hunt, and make their costumer feel like one ferocious Lionesque woman. The site carries the essentials such as apparel, bags, jewelry, beauty, lingerie and footwear. With everything reasonably priced, this website will let you stay ahead of the game in fashion. (

Rose Furies Ring (Of a Kind, $160)
Rose Furies Ring
(Of a Kind, $160)
Purlisse Jet Set Starter Kit (Lion'esque, $58)
Purlisse Jet Set Starter Kit
(Lion’esque, $58)
Emerald Cut iPhone Case (Send the Trend, $38)
Emerald Cut iPhone Case
(Send the Trend, $38)

Send the Trend

Send the Trend is a website that personalizes your selection of accessories and beauty specifically to your interests; it’s like having your very own boutique. They provide specific style advice and only feature the most recent finds. They provide everything from skin and hair care, to handbags, shoes and an assortment of jewelry. Who needs the mall when you can have items recommended just for you? (

Facebook Gifts

Best quality of the site: It’s convenience

When you’re browsing on Facebook and can’t believe you forgot your friend’s birthday, or want to say congratulations on someone’s new job promotion, there is now a way to do that without even missing a notification on your timeline. Facebook Gifts lets you shop directly through the site for a gift. You add your message, it’s sent to a friend who adds their own mailing address, size, flavor or style and it’s shipped right to them. Send a gift within a few clicks and you don’t even have to leave the site- now that’s a new level of convenient shopping. This year, Facebook also announced the start of Facebook Card, which will allow you to send a gift card to a friend credited to the choice of four stores: Jamba Juice, Olive Garden, Sephora and Target. They are mailed to their home and they can track the balance online. Facebook Cards is now available in the U.S. (

Sole Society

Best section of the site: the Magazine

Sure, you can know what’s hip and trendy in the fashion world, but it’s not so attainable to afford the latest and greatest each season. has changed the way one can keep up with the newest crazes by offering fashionable shoes at startling low prices, with most pairs ranging from $49 to $69. Since 2011, they have been providing new styles every day and free shipping. The magazine section of the site is the place to see what’s new and popular in the footwear world, as well as a place to gather ideas on how to style each pair.  (

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