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Foundation face-off: Understanding face foundation options

When it comes to foundation, you have so many choices — liquid foundation, tinted moisturizer, BB cream… wait, what’s BB cream?

Woman applying foundation

Learn more about the different foundation options and find the right formula for you.

Tinted moisturizer

If you don’t need much coverage but just want to even out your skin tone, tinted foundation may be the answer for you. Tinted moisturizer is just that — moisturizer that is tinted to match your skin tone. It’s perfect for hydrating and softening your skin while also give you a little color.

Whipped foundation

Just like whipped cream, whipped or mousse foundation has a little air mixed in. It comes in spray form and is lighter than liquid. Because it’s so easy to spread, it’s perfect if you are developing some fine lines as it won’t cake up like some foundations.

Cream-to-powder foundation

Available in a compact, tube or bottle, cream-to-powder foundation goes on smooth and dries to a powder finish. It’s great for oily skin and allows you to skip putting on extra powder, so it cuts down a little time in your makeup routine.

Mineral makeup

Ideal for sensitive skin, mineral makeup has very few ingredients and is more natural than many other types of foundation. You apply minerals with a fluffy brush, building up the layers to desired coverage. Once you get the hang of applying mineral makeup, you can create a flawless finish.

foundationLiquid foundation

The most traditional and popular formula of foundation is liquid. You can find it just about anywhere — including drugstores and grocery markets. You can find liquid foundation made for every skin type and you can also find smudgeproof, waterproof liquid foundation. Waterproof makeup can be a little waxy and is not often as smooth or as hypoallergenic as the non-waterproof variety.

BB cream

The latest trend in foundation is BB cream. “BB” stands for Blemish Balm, but this foundation isn’t just for blemishes. Anyone and everyone can use it and love it. BB cream is actually a multipurpose product that has been popular in Asia for quite some time, but has just become popular in America this year. BB cream can be used to nourish, hydrate, protect and even out your skin. These creams are like having a highlighter, primer, moisturizer, anti-aging cream, foundation, concealer and often even sunscreen — all in one.

Quick tip

If you haven’t tried BB cream, give it a whirl and see if it’s right for your skin. A product that can do so much is certainly a good option for multitasking women like all of us who are trying to simplify our beauty routines.

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