Cause.it, an interactive mobile app launched during SXSW Interactive in Austin, hopes its rewards will encourage users to do good.
Earn discounts by volunteering
What is Cause.it?
Volunteering app Cause.it attempts to connect local business, nonprofits and volunteers by rewarding do-gooders with discounts in exchange for volunteering their time or social media accounts for nonprofits. Currently, the app is only available in a few cities, but plans are in the works for a full launch that will allow users in any community to get involved.
Say or do
Cause.it users can sign up for a “say cause.” This involves using their personal social networks to help promote a nonprofit by either liking the organization on Facebook or tweeting about it. The idea is that mobile users are extremely social and this is a painless way to get involved. Mobile Cause.it users can also sign up for a “do cause,” an actual volunteer event that they can check into, such as a community recycling event. Either option rewards users with points that can be redeemed for discounts at local businesses. Getting involved with Cause.it is a win for small, local businesses because it brings them extra visibility.