Pinterest is one of the only social media sites that is ruled completely by the consumer. If you look around a bit, you will find that individuals have many more followers than most companies. So why follow a company on Pinterest when you can just page through their catalog or click through their website? Well, because some places of business have figured out how to add pizzazz to your Pinterest feed. Here are five companies doing it right.
Creative company finds
Pinterest is an interesting place for companies to navigate successfully. In order to gain followers on this site, full of creativity and visual appeal, companies need to offer more than just their own products. They have to give followers a reason to follow that extends beyond just getting a peek at their products that anyone can find from flipping through their latest catalog. The following companies have found a way to do it right. They not only give followers the best of their own products but encourage customer engagement, give a flavor for who they are as a business and attract followers in the blink of an eye… which means they are doing something right!
Aside from being known for carrying the latest, greatest, handmade, homemade items out there, Etsy has mastered the art of Pinterest. Their boards are full of gorgeous photographs, their most beautiful products, inspirational stories and even a board that allows their followers to pin things as well.
To most, Whole Foods would not have an easy time attracting followers on Pinterest but just as their stores have an extremely loyal following, their Pinterest boards do as well. You won’t just find photos of perfect produce and mouthwatering recipes on the Whole Foods boards. Once you follow this fantastic company, you will get a taste for their culture, what they are built upon and some fantastic finds from outside their store walls.
Gooseberry Patch was not a household name before they began their days on Pinterest, and this is just one of the reasons that makes them a master at what they have done. Their “pinners” have managed to become a Pinterest favorite, sharing everything from their favorite recipes to creative decor ideas to at least a thousand ways to use a Mason jar.
Layla Grayce is known for creating beautiful things, and their Pinterest boards are even more of the same. They do a fabulous job of not only pinning their own products but finding the best of the best that other companies have to offer and sharing it with their followers. The entire range of the Layla Grace boards is gorgeous and offers inspiration for every room in your home.
We all know that we could live the rest of our lives happily in nothing but Modcloth clothing and their pin boards bring even more of the same. Modcloth not only shares their fantastic lines but many of the things they draw inspiration from, including famous people, places and quotes.