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Review: Nourish Organic Bodycare debuts at Whole Foods

There are many natural and organic brands that promise that elixir of youth, but several fall short. And an organic deodorant — how can that possibly work? Find out if Nourish Organic Food for Healthy Skin lives up to the hype.

Review: Nourish Organic Bodycare debuts at Whole Foods

Nourish just launched as the world’s first United States Department of Agriculture (USDA) 100 percent certified organic bath and body collection, and will be available at Whole Foods and online.

Let’s face it — an organic bodycare line receiving the United States Department of Agriculture (USDA) National Organic Certification is a big deal. With that certification, the consumer has some peace of mind that the ingredients are quality — but this doesn’t automatically mean the line works. After all, there are no guarantees in life, love and beauty.

The collection’s spokesperson, Christine Taylor (Ben Stiller’s wife), is a vegetarian and recent vegan convert, and she fell in love with the product line and its performance. “I didn’t start the hunt to become a brand ambassador,” says Taylor. “It came to me, and my honest thought when I saw everything under $10 in the line was that ‘it has to stink… nothing is that cheap and great.'”

But Taylor was blown away by the texture, mild and appealing fragrances and nourishing properties of all the products in the line, which is why she did not hesitate to associate her name with the brand.

The Nourish lineup

The products include:

  • Nourish Organic Hand Wash ($8): These come in Fresh Fig, Almond Vanilla, Lavender Mint and Wild Berries (plus an unscented formula) fragrance varieties, and give you a soft, creamy wash and lather. Bottom line? They smell delicious and don’t over dry your hand. I’d definitely buy this.
  • Nourish Organic Deodorant ($8): An organic deodorant? How can it possibly work? Well, I was a skeptic too — like everyone else — but I do find Nourish’s beautifully packaged deodorant impressive when it comes to the B.O. fighting department. The formula contains naturally deodorizing cornstarch and vegetable protein, shea and cocoa butters, beeswax and coconut oil. Once I applied it in the morning, I did not have to worry for the entire day. It has your back!
  • Nourish Organic Body Wash ($10): This is an uber gentle body wash, and good enough for sensitive skin. The formulation includes aloe, coconut oil, sunflower seed oil, sesame seed oil, shea butter, coconut milk, vitamin E, jasmine and marshmallow root extract to provide a truly soft and effective lather. The result? A clean wash without the need for too much post-shower lotion.
  • Nourish Organic Body Lotion ($10): This is a gentle body lotion and quite hydrating (thanks to the shea and Cupuacu butters). Apart from the essential oils and acai, rice bran and sweet almond oils that have beautiful hydrating properties, there are a few vitamins in the formula (vitamins A and E) which offer antioxidant protection.
  • Nourish Organic Body Butter ($10): Packed tightly in cute jars, this body butter is quite firm (you’ll want it to soften a bit before you can use it). I honestly prefer the lotion in this line over the butters, but the formulation of pure essential oils ensures a little goes a long way. It’s best for very dry skin, since it does feel a tad rich on the skin after use.

The verdict

The world’s first USDA organic bath and bodycare collection is packaged beautifully and is true eye candy. I would say that most of the products live up to the hype (especially the hand wash, deodorant and body lotion). For $8-10, this is a terrific value and a line I wouldn’t want to pass up while shopping at Whole Foods.

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Interview with eco-beauty expert Ava Anderson

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