H&M and Marni announce couture collaboration

Just getting over the hype of H&M’s last brand collaboration? Well, quit drooling over the pics from the star-studded launch of Versace for H&M and start making room in your closet. The high-street Swedish-based retailer has announced its next hot design hookup — with Italian brand Marni.

Fashionistas, start your engines! Swedish-based H&M — the world’s second-largest retailer — is teaming up with Italian fashion house Marni for the release of a wallet-friendly collection for men and women.

The line of clothing and accessories will go on sale exclusively at 260 H&M stores across the globe and online on March 8. The designs are expected to feature the brand’s inventive prints, which have made the House of Marni a red carpet staple for the Hollywood elite, most notably actresses Anne Hathaway and Kate Bosh. The retailer promises women’s skirts, trousers and knitwear replete with vivid colors and bold prints. The women’s collection also includes jewelry, shoes, bags and scarves. The men’s collection, by comparison, will use subtle prints in place of vibrant shades.

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The Marni for H&M Collection is being styled by Consuelo Castiglioni, Marni founder and creative director, and overseen by Margareta van den Bosch, creative advisor for H&M.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” said Castiglioni.

“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece,” Van den Bosch chimed in.

“The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” she added.

Marni is another name in a growing list of high-end fashion houses who have partnered with H&M to bring couture-on-the-cheap to usually frugal consumers. Karl Lagerfield, Stella McCartney, Comme des Garcons, Jimmy Choo, Lanvin and most recently Versace have collaborated with the high-street establishment on limited-edition capsule collections since 2004. The tradition has inspired other discount retailers to follow suit. In October, Target’s collaborative collection with designer Missoni sent droves of style mavens flocking to stores in record numbers in search of the easy-wear collection.

Watch Consuelo Castiglioni and Margareta van den Bosch discuss the designer collaboration.

Images courtesy H&M


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