Lady Gaga wants to be a part of your Christmas 2011 with Gaga’s Workshop exclusively at Barney’s New York.
Move over, Santa: Lady Gaga is the new face of Christmas 2011, whether you like it or not. The singer is set to debut Gaga’s Workshop at Barney’s New York this holiday season — and she’ll even take over the entire fifth floor of its Madison Avenue men’s store.
“Holiday is about joy, sharing and inclusiveness, and to me, Gaga really represents all of that,” Barneys’ chief executive officer Mark Lee told Women’s Wear Daily. “Her platform is so much about positivity, individuality and universality in a very today way.”
Gaga’s Workshop wares will include jewelry make of rock candy; lipsticks in Gaga reds and pinks; hand-painted dark chocolate in lip shapes and an exclusive Rubik’s Cube. The Workshop will also feature Lady Gaga’s CDs and books.
“There are a lot of things for fans of all ages, for kids and kids at heart,” Lee said. “I think our existing and new customers will find fun things to share and give as gifts in a lighthearted and not so serious way.”
So, where did this whole thing come from? Barney’s isn’t exactly known for this sort of thing.
“I had two trains of thought. I was seeing Gaga everywhere and I was watching, month by month, how she was conquering every landmark of New York, from Carnegie Hall for the Rainforest Benefit to the Metropolitan Museum and the Today Show at Rockefeller Center. That was in my mind — this New York girl taking over these landmarks.
“I also always have a strong memory of Barbra Streisand singing and dancing in 1964 in that other store around the corner,” Lee said, talking about Bergdorf Goodman. “I thought, ‘Wouldn’t it be great to bring that forward and who would be that pop icon today to do something associated to Barneys?'”
We’re interested to see how this works out, but how long will it be until Lady Gaga is completely over-exposed?
Image courtesy Barney’s New York