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Now your lips can look like Rachel Zoe’s!

Rachel Zoe is the brand ambassador for the new Exude line of lipsticks. What colors does she die for?

Rachel Zoe promotes Exude lipsticksWe love following celebrity stylist — and new mommy — Rachel Zoe on Twitter for her spot-on style advice. Now, we’re clamoring to get our hands on the new line of lipsticks she’s promoting: Exude Lipsticks.

Exude — on sale today — features nine lip colors and five glosses via their website. They’re a bit on the pricy side: $29 for both the lipsticks and glosses. However, Zoe says she swears by them.

“I love that you can wear it really light or really heavy,” Zoe told Allure at the launch party last week. “I’ve been wearing it religiously because I just love the texture and that it doesn’t go everywhere when you apply it. The fact is, I’m a lipstick freak, and I’m very particular about packaging and how it goes on, and I hate when it melts and gets all over the cap and goes everywhere.”

Zoe’s fave colors? The Cranberry and the Plum — dramatic, just like her trendsetting style.

“I’ve always had really full lips, so lipstick was just something I loved to play around with,” she added. Both her and her husband remember exactly what lipstick she was wearing when they met some 20 years ago.

“If you ask him, he’ll tell you—M.A.C. Chili. I bounced around between that, M.A.C. Viva Glam, and for a more natural look, Spice,” she said.

Exude Lipsticks out now

The new mom used to live in her make-up — she wouldn’t go to the store without it. However, her life is more focused these days on her adorable son, Skyler.

“I tend to do a heavy lip when I’m out, but at home I’ve been wearing less and less. When I’m around my son, I don’t want my lipstick to be rubbing off on his head!” she said.

Many-a-mom can commiserate with that.

Image: Michael Carpenter/

Tell us: Would you spend $29 on a lipstick?

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