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Fun and affordable kids’ beach wear

This summer is definitely not short on fashion for your little ones. The summer trends seem to a mix of bold colors and muted grey and whites, with hot pink standing out in the crowd for the girls. Tank dresses, tank tops, short shorts and babydolls are all the rage.

Summer beach clothes

Graphics designs ranging from guitar inspired collections to Betty Boop are sure to please. Moms and dads can find their favorite bands recycled into some of the coolest clothes, such as bands like Nirvana, Led Zepplin, Pink Floyd, Billy Joel and more! Terry cloth dresses in blue and white are great for covering up after the beach or pool – or just wearing on those super hot days.

Even the most uber-chic parent can feel confident that their kids look the part, whether in the Hamptons or Hawaii, at surprisingly affordable prices!


Swimsuits are the staple of summer season and display fun, bold colors. Complement with coordinating cover ups and rash guards!


For boys:
Sporty Rashguard – $14.99,
Tropical Swim Trunks – $19.50,

For girls:
Angel Beach 2-Piece – $24,
Girls Smocked Swim Cover-Up – $8.99,


Kids’ shoes for the summer should be comfortable and practical. These select styles fuse both into an affordable must-have!


For boys: Classic Flip-Flops – $3,
For girls: Glitter Jelly Sandals – $7,


Protection from the sun never looked so cute!


For boys: Kids’ Sun Life Hat – $14.50,
For girls: Girls Bucket Hat – $14.95,


Towels and bags

Complete the look of the season with some personality in their towels and totes!   

Kids beach

For boys: Kids’ Beach Towel – $13.99,
For girls: Critter Tote – $24.50,



Think Robert Pattinson and Nicole Richie – on a smaller scale!

Kids' sunglasses

For boys: Wayfarers – $5,
For girls: Metal Aviators – $9.50,


UV protection

It is possible to get stylish UV sun-protective clothing and helping you make sure that your kids look great on the beach while being safe in the sun!


For boys: Boys Graphic Rashguard – $10
For girls: Girls Graphic Rashguard – $10


What about color?

The hottest colors new for 2009 are yellow and leaf green (think Michelle Obama’s inauguration dress). Other popular colors are natural earth colors such as beachy greens and blues, peach, white and black. Jewel-tones are still popping up as well, as are the neon brights and metallics.

Think green!

You may be saving some green this season, but to think green is rapidly becoming vogue among tyke fashions as you find great organic cotton items sure to please fishes on every beach!

This summer is all about comfort, practicality and sensibility. Let your kids choose, even if it doesn’t match — it just may be a trend!

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