Homemaking mogul Martha Stewart is relaunching her namesake website as an information portal on Tuesday. MarthaStewart.com, once a catalogue/e-commerce business, has been reformatted as an information portal to complement Stewart’s popular television shows and magazine.
by Caroline Gutierrez
The site will feature more than 700 videos, including TV clips and how-to pieces, a chat community and search access to over 700 other websites. “Martha Stewart is the most trusted lifestyle authority,” Susan Lyne, Martha Stewart Living president and CEO, said in a statement. “We have a big leg up on other sites because our content libraries are so deep and our creative teams so prolific — we’re a constantly renewed resource for consumers.”