Skip to main content Skip to header navigation

Shoppers Over 50 Swear By Tarte’s Iconic Shape Tape Concealer for Hiding Wrinkles – & It’s $20 for Cyber Monday

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

The holiday season is officially here, so it’s time to put on your favorite festive look and put your best (fashionable) foot forward. But let’s be honest, it’s been a minute since we decked ourselves out for decking the halls, and we’re sure you feel the same. That’s why we’ve been looking for the best in beauty to offer a bit of help as you get ready to look and feel confident this holiday season. One such item we — and TikTok beauty fans — are loving is the Tarte Shape Tape Concealer, which is thankfully now part of Ulta Beauty’s Cyber Monday sale happening now.

Ulta’s Cyber Monday sale is one you definitely don’t want to miss as so many brands are on sale top beauty brands are part of the sale including Lancôme, Grande Cosmetics, Philosophy, Mario Badescu, and yes, Tarte. 

While you may have some loyalty to your longtime concealer of choice, this one has the potential to put your fav and all other concealers to shame. The Shape Tape Concealer features a full-coverage formula that lasts up to 16 hours — so you’ll look merry and bright all day long. This concealer also features 12 hours of crease-proof wear, so you won’t have to worry about any breaks in your airbrushed look whatsoever. The liquid of this concealer glides effortlessly on your face, too, so you won’t have to worry about any caking.

Tarte Shape Tape Concealer — Now $20, Originally $31

Lazy loaded image
IMAGE: Tarte Tarte

Tarte Shape Tape Concealer $20, Originally $30

Fans of the concealer have been all over TikTok putting the product to use. What you’ll get is a refined, polished look that will only serve to bring out your natural beauty. Ingredients for this concealer include shea butter, mango butter, and Licorice root that helps brighten and smooth your skin for a glowing final look. It’s no wonder the concealer has over 19,200 five-star reviews. 

As one Ulta shopper said, it’s “hands down” the “best concealer” they’ve ever used. “I am almost 30, and have started to get some wrinkling and fine lines around my eyes,” they wrote. “I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won’t settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR! This stuff is MAGIC! It doesn’t crease, doesn’t sit in fine lines, is super full coverage and covers my dark circles but isn’t drying like most full coverage concealer. It literally blurs the fine lines and its almost like they are no longer there and gives the most beautiful finish.”

Another reviewer wrote, “This is the best concealer I have ever used. It lasts all day and looks fresh all day. I am 57-years-old, and though I have great skin and not too bad of wrinkles under my eyes, many concealers make my under eyes look crinkly, which is not a good look for anyone. I highly recommend this great concealer!” 

If you’ve been on the hunt for the perfect concealer, one shopper said this is the one. “Save your money and time searching for a better concealer,” they wrote. “I over spent SOOO much looking for one better than this and it just doesn’t exist. This is IT.” 

Tarte’s Shape Tape Concealer is so popular and sells out in shades all the time. Plus, it rarely ever goes on sale. Right now, it’s on sale for just $20 during Ulta’s Cyber Monday Sale. Don’t miss out on this incredible deal.

The Most Incredible Beauty Buys You Can Score at Costco

Leave a Comment