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Bethenny Frankel Adores This $14 Tinted Serum That Mature Shoppers Call ‘Better Than Any $50 Foundation’


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We know spring is here, but our dry skin still needs all the moisture it can get! So with the help of Bethenny Frankel and TikTok, we may have found the perfect product for our skin’s needs. 

“My skin looks hydrated and glow-y — you wouldn’t even know it’s dry,” says TikToker Mikayla Nogueira. Along with Nogueira, Frankel said on her TikTok how much she adores this affordable foundation!

How affordable is it? It’s only $14 on Amazon right now.

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Image: L’Oreal Paris. Image: L'Oreal Paris.

L'Oreal Paris True Match Nude Hyaluronic Tinted Serum $14.97, originally $19.99 on

The magic lies in the hyaluronic acid, which can bind up to 1,000 times in weight in water. In other words, this serum is not only designed to make your skin look hydrated, but it’ll also actually give your face the moisture boost it needs. Plus, the serum has a subtle tinge and light coverage, so it’ll feel more like a tinted moisturizer than a cake-y foundation. Translation? It doesn’t matter if you wear it to a Zoom meeting or date night, this serum will make your complexion appear bright, even, and oh-so glowy! And, with 14 shades to choose from, you’re bound to find your perfect match.

But, the best part about L’Oreal Paris’ True Match Nude Hyaluronic Tinted Serum? Its price. You see, finding a serum that goes on like makeup and is super-hydrating and doesn’t cost a small fortune is easier said than done. However, this little bottle of magic only costs $20 — that’s less than some makeup brushes cost! 

There’s a reason this drugstore find has almost 9,000 reviews on Amazon, 4.3 stars, an “Amazon’s Choice” badge, and a viral following on social media. Simply put, reviewers say it works. One shopper said it’s “better than any $50 foundation I’ve ever used,” adding, “I’ve been a makeup artist (trained by MAC) for over 10 years. This is so innovative. It has a serum consistency, almost gel-like, you can see reflective particles in the bottle but not the face—just a glow—and it offers just the right amount of coverage to let you shine through and look natural. It feels hydrating but won’t get shiny, and the longevity is great.”

Another shopper added, “This foundation works wonders on my mature skin. Its my new go to. My skin looks healthy it lasts thru a 12hr shift and it doesn’t crease. Gives me a dewy moisturized look.”

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