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Self-Proclaimed ‘Makeup Snobs’ Who Swear By Dior Love This $9 Concealer That ‘Takes Years Off’ Your Face


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There are many concealers out there that promise to hide your dark circles, but few are actually able to complete the task. Sometimes under-eye concealers can be cake-y and crack, making your dark circles more noticeable and your failure in an attempt to cover it up more obvious. Luckily, there is a concealer out there that’s up for the task — and it’s currently on sale. The Maybelline Instant Age Rewind Eraser has a bold name and makes big promises, but according to Amazon reviewers, it actually delivers.

Maybelline boasts that it can turn back time (at least temporarily), and reviewers agree. For context, if a product has 2,000 ratings on Amazon, that’s generally considered good. Maybelline’s under-eye concealer has a stunning 172,000 ratings and a 4.4-star rating.

The under-eye concealer is infused with Haloxyl, which are peptides that brighten your skin and thicken it. Think about how thin the skin of your under-eye area is, and that ingredient makes perfect sense in a concealer.

Maybelline Instant Age Rewind Erase

Maybelline Instant Age Rewind Eraser

Image: Maybelline.
Image: Maybelline.

Maybelline Instant Age Rewind Eraser $8.80, originally $10.99 on

This reviewer had tried many luxurious, higher-end concealers—$20-30—to try to obscure her dark circles and found this drugstore pick did the job much better. “This little gem is great,” She wrote. “I use this concealer every day instead of all my high-end brand concealers. It’s full coverage, buildable, lasts all day, not drying and not too liquidy. I’m so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag.”

Another shopper added that this is a “failproof fixer,” saying, “I don’t wear a lot of makeup but a concealer sure comes in handy for a quick fresher look, especially after Covid… I give it a 5 star rating without hesitation.”

The final shopper we’re going to mention simply said: “Over 60 & this product takes YEARS off!” So of course, we were intrigued and we saw they said, “I’ve always had dark under eye circles and it’s always a challenge to find a concealer that covers it. This product works like no other PLUS softens and smooths fine lines and wrinkles! Lasts all day… LOVE IT!!!”

The concealer even has a special cushion tip to ensure that you get a streak-free look. This concealer isn’t only for under-eyes either, if you need to hide a blemish, erase some redness or blur a few fine lines, you can use this same product. Many makeup enthusiasts on TikTok use this concealer to contour.

It normally costs $10.99, but right now some shades are as low as $8, so it’s definitely worth adding this fan-favorite product to your cart.

This concealer comes in 16 different shades, so you should be able to find the perfect match to your skin tone. In addition to the skin-tone-colored concealers, there are Brightener and Neutralizer options if you need a little extra help.

Before you go, check out our slideshow below:

Image: Costco. Design: Ashley Britton/SheKnows.

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