Skip to main content Skip to header navigation

7 Innovative Women-Owned Brands to Shop at Target

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.

Target is no stranger to our credit card — we can’t go to Target’s website without accidentally online ordering at least one thing. And for Women’s History Month this March, Target is continuing the celebration with a diverse collection of innovative products by women-owned companies. We’ll gladly let Target take all our money if it’s for a good reason.

You can peruse an overview of the top picks here and can further go down a rabbit hole by checking out brands by category. Whether you want to stock up on some new 7-free nail polish from Olive & June, birthday cake cookies from Partake (which is also a Black-owned brand), or salon-worthy hair care by Odele, you have more options than ever to shop cool female-founded brands at Target.

Voting with our wallets is more important that ever, so shop for a good cause (while upgrading your pantry, home or beauty cabinet). Here’s to empowering all the women in our lives not just this month, but every day of the year.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Target is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Mei Apothecary Germanium Wand Lifting Beauty Roller Tool

Lazy loaded image
Image: Mei Apothecary. Image: Mei Apothecary.

This woman- and Asian-owned brand produces tons of high-quality beauty tools, including this roller. If you’ve been stressed, you’ll be pleased to find out that it removes stress and tension from your face while also uplifting your skin.

Mei Apothecary Germanium Wand Lifting Beauty Roller Tool $39.99 Buy now Sign Up

Good Night Stories for Rebel Girls – by Elena Favilli & Francesca Cavallo

Lazy loaded image
Image: Rebel Girls. Image: Rebel Girls.

You’ll never run out of a new bedtime story with this 100-story book. It’s full of empowering stories about real-life historical figures. Plus, it’s illustrated by 60 female illustrators worldwide.

Good Night Stories for Rebel Girls - by Elena Favilli & Francesca Cavallo $15.65 Buy now Sign Up

Luxe Locks

Lazy loaded image
Image: Odele. Odele.

A newer brand to Target, Odele is a clean line of gender-neutral hair products that’ll help maintain your hair with ease (and make your shower caddy look really chic). The formulas are vegan and each target a different hair type or concern—from curls to frizz.

Odele Smoothing Shampoo - 13 fl oz $11.99 Buy now Sign Up

Allergen-Free Cookies

Lazy loaded image
Image: Partake. Image: Partake.

If you have food allergies, you unfortunately can’t eat most desserts you find at the store. Partake, a Black-owned brand, lets you have your cookies and eat them too with its delicious, vegan and gluten-free treats.

Partake Gluten Free Vegan Birthday Cake Cookies - 5.5oz $4.99 Buy now Sign Up

Salon-Worthy Nails

Lazy loaded image
Image: Olive & June. Image: Olive & June.

Many of us haven’t seen a salon in a year, but if you’ve used Olive & June products, you can get the same results at home. Stock up on the brand’s gorgeous (& 7-free!) nail polishes that last a full week—if not longer. We also recommend grabbing their innovative nail tool kit to get the best results.

Olive & June Nail Polish - 0.46 fl oz $8.00 Buy now Sign Up

International-Inspired Home Goods

Lazy loaded image
Image: Chantal.

Target’s always got gorgeous home items, but this Scandinavian-inspired kettle by the brand Chantal is exceptionally stunning for such a utilitarian item. The cordless design is super sleek, it boasts a one-touch operation, and it shuts off once it hits the boiling point.

Chantal 1.8qt Stockholm Electric Kettle - Blue Cove $73.99 Buy now Sign Up

Next-Level Skincare

Lazy loaded image
Image: Winky Lux. Image: Winky Lux.

If you’re a fan of Winky Lux’s iconic color-changing balms, then now’s the perfect opportunity to try out their recently launched sensorial skin care collection. The gentle line includes this rose water and kiwi-fruit extract cleanser that melts makeup like magic without stripping your skin of its natural oils (and looks downright gorgeous), a fun and effective bubbling face mask, and a Vitamin-C packed toner—no drying alcohol here.

Winky Lux Petal Facial Cleanser - 4.9 fl oz $26.99 Buy now Sign Up

Before you go, check out all of the cloth face masks available online in the gallery below:

Leave a Comment