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Ulta Beauty’s Coveted Jumbo Liter Sale Is Back, So Stock Up Now


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Let us fill you in a huge secret: Costco isn’t always the best place to score amazing deals on bulk items. Shocking, right? Sure, when it comes to most groceries and larger home items, no one can beat them out. But every once in a while, someone else gives them a run for their money, and right now it’s Ulta Beauty.

Ulta brought back its much-loved liter sale this year, which means all jumbo sizes of your favorite haircare are discounted up to 40% off. So if your hair’s taking a hit from pool chlorine and UV rays, it’s the perfect time to stock up on professional hair products to help reverse summer damage at home.

Customer-favorite brands like Pureology, Biolage, and JOICO are majorly discounted right now, so it’s the perfect time to stock up on these larger-than-life bottles so you never run out of shampoo and conditioner. You can get some liters of product for just $24, which should last you for months on end. You’ll also get free shipping on orders of at least $35, which won’t be hard to do once you put a couple liters in your virtual cart. This deal does not happen often, so don’t lose out on this Costco-worthy deal. Your salon-worthy hair will thank us later.

Pureology Hydrate Shampoo

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Image: Pureology Image: Pureology

A 33.8-ounce bottle of Pureology’s best-selling Hydrate shampoo is currently on sale for just $62.90, down from $74. It’s a creamy sulfate-free formula that leaves your hair feeling glossy, deeply hydrated, and smelling like patchouli, sage, and lavender. And you can pick up the Hydrate conditioner, which is also on sale, too.

Buy Now $62.90 Buy now Sign Up

Biolage Colorlast Shampoo

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Image: Biolage Image: Biolage

Your color-treated hair will never feel better after using the Biolage Colorlast Shampoo, which you can snag in a 33.8-ounce bottle for just $26.99. It’s vega, low-pH, paraben-free, and safe to use on all types of color-treated and non-color-treated hair. The Colorlast conditioner is also on sale here.

Buy Now $26.99 Buy now Sign Up

JOICO Defy Damage Protective Shampoo

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Image: JOICO Image: JOICO

Chlorine and salt water is no match for the JOICO Defy Damage Protective shampoo and conditioner. It strengthens hair with a protective lipid and hydrates and softens with moringa seed oil. Those who used JOICO reported 80% less breakage.

Buy Now $30.80 Buy now Sign Up

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner

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Image: Alterna Image: Alterna

Really treat yourself and your hair with the Alterna Caviar Anti-Aging Replenishing Moisture conditioner and shampoo to give your hair its youth back. This formula takes your dry, brittle hair and transforms it into bright, glossy locks that are moisturized, soft, and just like the hair you had in your 20s.

Buy Now $46.75 Buy now Sign Up

It’s A 10 Miracle Hair Mask

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Image: It’s A 10 Image: It's A 10

This best-selling hair mask from It’s A 10 detangles, de-frizzes, smoothes, restores moisture balance, makes color more vibrant, and enhances your hair’s natural body. This formula can be used daily after shampooing to improve hair texture or used weekly as a mask that you can rinse with cool water.

Buy Now $46.75 Buy now Sign Up

For more beauty deals, check out these best beauty products from Costco.

The Most Incredible Beauty Buys You Can Score at Costco

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