The Magic of Disney Is Coming to a Target Near You

Target isn’t kidding when they say, “Expect more. Pay less.” In the last month alone, they’ve launched an in-house brand of organic food free of anything artificial, brought us yet another gorgeous home decor collection from the inimitable Joanna Gaines and brought back hundreds of vintage items from brand partnerships throughout the years. And now, they’re taking one more step toward becoming (brace yourself for the foreshadowing) the happiest shopping experience on Earth. On Sunday, Target and Disney announced a magical collaboration sure to set the hearts of every Disnerd and savings maven aflutter.

Image: Target.

Starting in 2021, Walt Disney World Resort-goers will find a brand-spanking-new Target at the western entrance of the park — an insanely convenient new addition, as any parent who’s ever tried to pack two kids and all their gear up and actually get to Disney with everything they need knows. But that’s not even the good part.

Starting this October through October 2020, Target will start rolling out Disney stores (yes, right inside Target) at select locations nationwide. And it sounds like it’s going to be epic. Brian Cornell, Target’s chairman and chief executive officer, said in a press release, “We believe the combination of Disney’s unmatched entertainment and storytelling with our omni-channel retail platform will create inspiring and unique experiences for our guests.”

Disney’s chairman of Disney Parks’ experiences and products Bob Chapek added, “…we’re making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores.”

Are you as excited as we are?

The stores-within-stores will carry all the stuff you love to shop for at Target with a heavy sprinkling of Disney fun. Disney-branded toys, clothing and accessories, electronics, home decor and more will soon be available — all at the affordable prices you’ve come to expect at Target.

Just check out these adorable Elsa slippers we really wish came in adult sizes.

frozen slippers
Image: Target.

Girls toddler Frozen ballet flats in blue, $19.99 at Target

Or help your kiddos keep their room neat and organized with these Moana-themed storage bins.

moana storage bin
Image: Target.

Moana kids storage bin in blue, $9.99 at Target

And since Disney now owns it, you’ll be able to pick up Star Wars-themed gear too. How about this Stormtrooper coffee mug that reveals a secret message when your piping-hot coffee is added.

star wars mug
Image: Target.

Star Wars Rogue One “Enlist Now” heat-changing mug, $12.99 at Target

Who wouldn’t want to take Incredibles-themed vitamins?

incredibles vitamins
Image: Target.

Incredibles 2 multiflavor gummy multivitamins, $9.99 at Target

Check out everything else you’ll be able to shop this October at Target’s website.

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