Amazon’s New Store Will Get Kids Ready (& Excited) for School

Although summer just started, parents — and retailers — are already thinking about the fall. Let’s face it: the 2019-2020 school year will be here before we know it. The good news is Amazon’s got us covered: the online retailer just unveiled their new “Happy School Year” store, and the savings are solid.

The idea behind the store is simple: Amazon wanted to create a one-stop shop to help littles (and their loved ones) prepare for school. According to a press release, “the new school year is kind of like New Year’s Eve, an exciting chance for a fresh start and an opportunity to set intentions for the year ahead. That’s why this year, Amazon is encouraging kids to go Happy School Year shopping, not just begrudgingly gear up for Back-to-School.” And while the former is a bit of a stretch — fireworks always have (and always will) trump the start of the school year — we appreciate Amazon’s enthusiasm. This mama of two also appreciates the new shop’s layout, ease and convenience.

The “Happy School Year” store is divided into several sections, including clothing, accessories, electronics and school supplies. You can also organize the shop based on your child’s gender, grade and/or size.

The store isn’t Amazon’s only big announcement: Amazon’s Prime Day deals are already underway. Prime members can save up to 40% on groceries when shopping AmazonFresh, new Audible subscriptions are 66 percent off and Alexa-enabled devices have been marked down. Members can save $100 on Fire TV Recast, now just $129.99, or $80 on Ring video doorbells and Echo Dots.

That said, most back-to-school shopping happens in brick-and-mortar locations. According to Market Watch, the average family makes 16 school shopping trips between July and September. However, Amazon is hoping to simplify the process — and not just for parents: the “Happy School Year” store will help educators prepare for the upcoming year.

So grab your kiddo, your computer and your supply list: from composition books to crazy character backpacks, Amazon’s got you covered.

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